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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

B2B social media ‘sweet spots’ Our research has uncovered a handful of businesses beginning to find the “sweet spot” for B2B. Information and imagery on culture, careers, training, diversity, etc., Twitter (now X) has lost much of its business audience and interest from B2B companies. aimed at buyers and prospects.

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Adobe Experience Cloud Blog

This creates a major blind spot in your lead scoring system and gives your sales team a lot of catching up to do when you finally discover the lead. Social media intent data can help fill this blind spot. The information on social networks is some of the most valuable data because it is user-generated and typically fresh and accurate.

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How R/GA’s Twitter Account Became the Best Follow in Marketing

Contently

They’re on Twitter because everyone says they’re supposed to be there. That’s what makes the R/GA Twitter account worth following on a daily basis. Over the last decade, it’s slowly hit the sweet spot of brands on Twitter: able to poke fun at an industry (and itself) without being too snide, silly, or stupid.

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How to Build a Vibrant Community on Twitter with Madalyn Skylar

Adobe Experience Cloud Blog

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

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How to Analyze Twitter Followers Effectively

Sprout Social

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. What ways have you found to check your blind spot? Publishing.

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Your Lead Scoring Blind Spot: The Internet

Digital B2B Marketing

Marketers have a huge blind spot when it comes to nurturing and lead scoring. Your blind spot is there. Your blind spot is all the time potential prospects spend on competitor sites, on editorial properties, on topical blogs or discussing with peers. Your Turn What ways have you found to check your blind spot?