The Science of Email Marketing « The Effective Marketer
The Effective Marketer
FEBRUARY 10, 2011
Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. billion emails sent. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic.
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