The Effective Marketer

article thumbnail

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. billion emails sent. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic.

Planning 100
article thumbnail

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series.

BtoB 100
article thumbnail

2013 B2B Content Marketing Awards

The Effective Marketer

The newsletter combines a ton of content with precise targeting, using six separate newsletter content for different types of IT decision-makers: architects and developers, leaders in applications, information, IT, sales, and marketing. Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series.

BtoB 100