WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

JUNE 1, 2009

Website user goals Do the changes help users accomplish their goals on the site quickly and easily? Is our site organized for our visitors? Are the paths to information clear? Last October, Forrester Research released its Best and Worst of Brand Building Web Sites, 2008 Report. And only 1 site passed both tests.

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

SEPTEMBER 1, 2009

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Even worse, the ads sometimes show up children's gaming sites. Celebrity gossip sites —the contextual relationship here escapes me.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

JULY 15, 2009

Also this morning, Rebel Brown (who's got one of the best blogger names anywhere) posted an informative interview with me and Tony Karrer, the technical and creative guru behind the site and the underlying Browse My Stuff technology platform. Her post provides more details about the purpose, goals and future plans for the BMZ site.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

JANUARY 28, 2009

Case studies are currently the most common way to deliver this information, though there is still a production cost for the vendor and prospective buyers presume that only the happiest customers will have their stories published. Most important, however, are the words of actual customers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

DECEMBER 31, 2009

A free DIY approach to social media by iMedia Connection Rebecca Weeks provides a "cheat sheet" with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

FEBRUARY 4, 2008

Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first. Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JANUARY 26, 2009

Link Counter shows you which links on a site are live, broken, 301 redirected, HTML or JavaScript-based. THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JUNE 23, 2008

It's critical, when starting work on a new website, to develop a list of the most productive keywords and phrases to work into the content and structure of the site. Start by jotting down a list of the obvious search phrases for the site. —rather than your internal company jargon.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

DECEMBER 18, 2008

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Although the term "spyware" is unfair, these services still make some marketers uncomfortable as they are collecting information without the specific consent of visitors. Printing it?

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

AUGUST 27, 2007

While marketers rated the quality of lead registration data from their own website twice as high as that from syndicator or other sites, B2B technology buyers said they provide valid registration information regardless of site type—as long as they are confident that their contact information will not be misused.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. Clark's list is good overall, though I'd avoid Slashdot, as the site rejects too many worthy links.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

MARCH 16, 2009

The model behind traditional, interruption-based advertising was that consumers were provided with entertaining or informative content for free, in exchange for viewing ads. According to Forrester VP and principal analyst Laura Ramos , "B2B buying is fertile ground for emerging community sites, social networks, and user-contributed content.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

AUGUST 21, 2007

I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. The top goals in website redesign projects were to provide more and better information, increase leads/sales, improve customer service, and build brand loyalty.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

NOVEMBER 30, 2009

Social Media: This is a treasure trove of information for any Big Brother-ish entity. It isn't just overweening or Orwellian government agencies that may take advantage of the increasing amount of voluntary online exposure of personal information of course. But be careful about how much and what type of personal information you post.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

JUNE 30, 2009

Mutter contends that newspapers once virtually owned the business of connecting employers with job-seekers, but, failing to sense the shift happening around them, have conceded billions of dollars in classified ad revenues, first to sites like CareerBuilder , HotJobs and Monster , more recently to SimplyHired , Oodle and NotchUp.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

AUGUST 31, 2009

Looking for some off-the-beaten-trail ideas for driving more site traffic? Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

DECEMBER 12, 2007

site TopNetPix , which has been described as "a combination of Mahalo , Yahoo and Netvibes." It can be overwhelming for an end-user to find exactly the information they are seeking. We strive to find high quality sites that get right to the point of what a user is seeking. What makes TopNetPix different?

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). Example from Bill Hartzer : " Ask.com Adds One-Click Election Poll Information to Search [link]." Most Web 2.0 tags: Web 2.0

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

SEPTEMBER 23, 2008

How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? Site Redesign: 4 Vital SEO Tips for Web Designers by Search Engine Watch Noting that, "Many times when companies consider a site redesign.their rationale may be that they need better 'marketing fluff'.Rarely

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JULY 28, 2008

Somewhat lower ranked sites can outdraw those in the top position with a description tag that is carefully crafted to appeal to both search engines and people. 4 questions every web site owner needs to answer by Search Engine Marketing Exposed A fairly short yet very thoughtful post that is more strategic than tactical.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

FEBRUARY 16, 2009

The tool will return a large list of related keywords, along with average volume and advertiser competition information, from which you can choose to add to your campaign. Just as this information helps you optimize your SEM spending, it also indicates what terms you should focus on in your natural search efforts.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'” Social Tagging.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. You can link names of your executives used in press releases back to their profiles on these sites. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

FEBRUARY 15, 2008

The blogger also reveals himself or herself through a short bio, picture and contact information. But the blogging format also provides unique promotional opportunities, such as tagging on social networking sites , submission to RSS feed aggregators , and cross-linking with other blogs in your subject area.

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

WebMarketCentral

FEBRUARY 20, 2007

Website analytics tools ranging from the elegant but pricey Websense to the cumbersome but free Google Analytics provide an exhaustive array of analytical statistics: how many visitors are finding your site, where they are finding it, how they are searching for it, what they do when they get there, how much time they spend, and on and on.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

JUNE 17, 2006

It's a relatively quick read and may spark some new ideas about site promotion, although most of the search optimization information presented is covered in Search Engine Optimization Basics. This is a free service that allows you to contact the Webmasters at other sites with content similar to yours and exchange links.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

NOVEMBER 17, 2008

Respect: most people understand that if you've created a viral campaign for marketing purposes, especially in the b2b world, you're going to ask for contact information at some point. That's fine, but ask only for the information you really need. I recently received a press release about a viral campaign for a new movie.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

JULY 14, 2008

Finally, make sure your site is well optimized for those phrases that are both frequently searched and most relevant to your prospects. Also, on content networks, investigate the sites your ads are showing on, particularly those sites which are drawing the best results.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JULY 14, 2009

Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). I thought it would be rude not to do so. But two items recently got me re-thinking that rule.

Traffic 20

Traffic Twitter Web 2.0 Tagging 20

WebMarketCentral

FEBRUARY 23, 2007

Dainow advises web marketers to ignore total site traffic and focus on conversions. First, the contention that overall site traffic doesn't matter; while it's true that absolute traffic levels don't matter, relative traffic levels do -- site traffic should increase over time. 2) Leave the site (bad).

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

JANUARY 22, 2007

In the words of founder Eugene Belenky, "ShowMeLocal makes it easy for business owners to put their content online with simple tools.Business owners can use ShowMeLocal to publicize coupons and promotions, put up photos, general business info, job listings, and contact information.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

AUGUST 25, 2008

Discover what visitors really think of your site's usability? Testing the Quintura Site Search Widget by Pandia Search Engine News Quintura is an alternative search engine developed in Russia, based on semantic technology. Use Google to track the status of almost any flight or find legal free music downloads?

Tools 20

Tools Best Practices PageRank RSS 20

WebMarketCentral

AUGUST 20, 2008

The Blue Cross is Britain's pet charity, providing support, information and advice for pet and horse owners. AllAboutPets is essentially a social networking site for British pet owners. Zanby Zanby is a group-oriented social networking site. The charity relies on donations and fundraising for its income.

Social Media 20

Social Media Ning Media Tagging 20