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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

To ensure those with disabilities can do this, you need to improve site accessibility. While you may assume that your site is accessible to those with impairments, the reality is, most are not. Results included: 80 percent of news sites had accessibility issues. Sites with accessibility issues lost $6.9 Brand Reputation.

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

Top Rank Marketing

In an environment where different sites might report to various teams or even have divergent budgets, establishing governance can be a challenge. Messaging Guides: Collate vital information to ensure teams are well-informed and can act swiftly. While content too can be, it’s typically to a lesser degree.

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Purchase review site intent data

Zoominfo

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. Many review sites will identify a company but not the site visitors.

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

Identifying this will help inform the content strategy for your page, and give you an opportunity to expand on their success. Don’t cannibalize yourself Always ensure that there are no existing web pages on your own site ranking for or targeted to your selected SEO keyword. How long is their content? What makes them successful?

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How to Use EGC to Harness Search Intent and Draw Customers to Your Site

Marketing Insider Group

Content shared by employees sees 8 x more engagement than content shared on official brand channels and consumers are 3 x more likely to trust information about a company if it comes from an employee than if it comes from the CEO. Bring More Traffic to Your Site and Better Talent to Your Team. Quick Takeaways.

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