Biznology

NOVEMBER 12, 2012

If drastic changes are made and if certain things aren’t implemented properly during the new site migration due to lack of knowledge, it can result in some of that SEO trust being lost. If you care about the success of your website at all, it’s essential to monitor traffic information, visitor sources, keywords that generated visitors, etc.

SEO 80

SEO Wikipedia Tagging Lead Scoring 80

Biznology

AUGUST 16, 2010

Content to inform. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone. Content to educate. Content to entertain.

Intent 80

Intent Content Internet Marketing Newsletter 80

Biznology

FEBRUARY 6, 2012

It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. You might be wondering why this is true–and if you have a new Web site, you might not be very pleased about that. Is this actually true? Why is it true? Will it continue to be true?

Google 80

Google SEO Domain Correlation 80

Biznology

MAY 23, 2012

One metric that website owners pay attention to is the bounce rate of the site, which is the rate at which a website visitor lands on a page of a website and then leaves (bounces) without visiting another page of the website. Website owners worry about bounce rate because they see it as a reflection of the quality of their site.

Wikipedia 80

Wikipedia Marketing Websites Spending Traffic 80

Biznology

MARCH 8, 2018

LinkedIn’s URLs are organized the way the whole site is: by people’s names. In my research, about 80% of queries relevant to our audience are what we call informational queries: Composed of keywords about generic topics. Site links are additional references deeper within a topic on a site, as this picture shows.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

OCTOBER 5, 2011

Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. The inefficiencies of the system were one of the most powerful filtering mechanisms in that information life cycle. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

Biznology

DECEMBER 8, 2017

If you run a commerce site for marketing or sales, there is really no way to build a suitable user experience in AMP. In short, AMP pages are a non-starter for our marketing site. You might consider AMP for informational blogs, wikis, or other static help documentation. But modern marketing sites are responsive to user needs.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

DECEMBER 21, 2020

If your website is handling sensitive user and customer information, then you need to ensure stellar cybersecurity to keep your customers safe but also safeguard your standing in the results pages. Measures how long it takes for the site to process an interaction. Making your site mobile-friendly to rank higher.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. Second, be sure you’re able to explain succinctly how the metrics you choose to use inform your digital marketing decision making.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

DECEMBER 7, 2017

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Include outbound links.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

APRIL 23, 2019

For starters, you’ll want to look at the PII (personally-identifiable information) you are gathering and how you’re handling, transmitting, and storing that information. If your site includes any sort of ecommerce functionality, you’re probably already quite familiar with the underlying issues. What PII Are You Gathering.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Biznology

MARCH 26, 2019

But your site isn’t like Amazon. ” But no one wanted to register on your site, so you didn’t know who they were. With the right technology, you can watch what visitors do on your site. It’s GDPR-compliant, because it doesn’t require any personally-identifiable information. Or heavy traffic.

Personalization 130

Personalization Amazon Privacy Traffic 130

Biznology

MARCH 21, 2022

Turns out, somebody should have told me back in 1996 that it was going to turn out to be a bad idea to use my primary email address to register on every site I had a relationship with. Yet one or more of them clearly shared my information with their “partners.”. — again one each for business and personal.).

Transparency 163

Transparency Trust Marketing Privacy Terms and Conditions 163

Biznology

APRIL 20, 2017

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

JULY 9, 2019

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. Using VIG, site owners can now capture the contact information of as much as 45% of their visitors, for analysis and ongoing marketing communications. Please explain how it works.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Ranking Lead Scoring 149

Biznology

JUNE 8, 2018

But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. A better way: keyword knowledge graphs. The concept is the same.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

APRIL 18, 2019

We consistently see sites receiving at least 40% to 60% of their traffic from organic and, to a lesser extent, paid search traffic. The bad news is that so few sites succeed in answering her question. Is that information shared with your search marketing team? That’s why most folks start with search. If not, why not?

B2B Marketing 151

B2B Marketing Paid Search Agency B2B Top of Funnel 151

Biznology

APRIL 11, 2022

If the goal is to prioritize customer experience within your web design, you must address how you want a person to feel when they interact with your website and how to make your site easy to use. As a result, the site may lack the key features and functions necessary for a positive experience. Instead, become an actual user.

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

APRIL 9, 2018

Digital keyword research lets customers tell the company — in their own words — exactly what they need in terms of the content that will bring them to the company site. The data can also be used to identify where customers are finding this information now and whether your company has the “right to win” those terms organically.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

NOVEMBER 9, 2016

Is website speed a concern for your site? 79% of web shoppers who have trouble with website performance say they won’t return to the site again. If it takes more than 10 seconds to load, 30% will abandon the site. If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5

Marketing Websites 155

Marketing Websites Tips Forrester Amazon 155

Biznology

AUGUST 9, 2017

What’s easy to overlook–I certainly did when I first looked at their site–is that they aren’t doing the selling. They make racks and accessories to haul toys around attached to your car–bikes, canoes, and kayaks, mostly. They don’t sell directly, and yet, you can order right from their website.

Marketing Websites 133

Marketing Websites Paid Search Agency Contact Marketing Marketing Prospects 133

Biznology

MARCH 25, 2019

If you’ve tried just about every trick in the book but your site still isn’t showing up on the first page of Google, it’s most probably because there’s still room for improvement. Look at the sites that are currently ranking at the top. If your site is a popular, established online magazine or blog, this may very well be the case.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

APRIL 4, 2019

Site Search. One large packaged goods company showed me a content marketing site that seemed incapable of providing search results of related articles. If they land on your page and find the content wanting they have three choices: site search, navigate, or go back to Google. The Promise of AI and Site Search.

Marketing AI 91

Marketing AI Top of Funnel Work Management Marketing Management 91

Biznology

JULY 14, 2017

That is, for every website, there will be key goals that the majority of your audience wishes to accomplish, everything from finding your phone number to learning more about a particular product, to reading all information on the site related to a topic. It has to be available to the right prospects at the right time.

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Biznology

SEPTEMBER 10, 2018

You must also pay attention to the content of these documents you produce and the goals you have for the site. The site map seems quite straightforward, whether you’re thinking about it for process purposes or outcomes. From an outcomes standpoint, it’s important that we are building our site from the perspective of our prospects.

Planning 139

Planning Marketing Websites Guidelines Design 139

Biznology

NOVEMBER 2, 2020

A content offer is the most effective way to persuade visitors to give you their contact information. If they came to your site through their company browser, you can easily identify their firm through the IP address. This is the oldest trick in the book, but is oddly missing from many B2B websites. Identify their company.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

JUNE 28, 2021

Created by a scientific advisory council, the framework looks at three things: local and global infection rates, site-specific vaccination rates and local government guidelines. The approach enables the communications team to adjust strategy and ensure they are communicating the right information at the right time.

Conversion 104

Conversion Transparency Guidelines Sales Qualified Leads 104

Biznology

OCTOBER 7, 2020

Chatbots offer enormous advantages in B2B—not only as an instant customer service and immediate engagement, but also a handy way to collect contact information from site visitors. I’d say any site not using these tools is leaving money on the table. Upgrade your chatbot. Being super relevant during the first question is the key.”

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. We collect information from our clients or other publicly available sources –open source intelligence–to be used by our publications team to develop web content.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

FEBRUARY 19, 2019

Let’s start with a definition: Website architecture is the way we organize our content and create navigational controls to encourage site visitors to engage with the information of greatest value to them. More succinctly, website architecture encompasses site structure, interface design, usability, and user experience.

Marketing Websites 136

Marketing Websites Sales Qualified Leads Top of Funnel Organic Leads 136

Biznology

FEBRUARY 22, 2018

Instead, make it a point to find and share information that your customers want and need to see. Lean on your social media profiles, email experts in your industry and contribute to other sites your consumers may visit. This strategy will fail; it provides no value to followers.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

NOVEMBER 29, 2017

Students are more informed and aware than before when watching news and reading newspaper sitting at home was the only source of information. Increased productivity : With information being shared and received instantly through social media platforms, students have been able to improve their efficiency and productivity.

Social Media 128

Social Media Media Class Opinions 128

Biznology

JANUARY 5, 2017

But they use data to inform and improve what their instincts suggest. Your customers now carry more computing power and access to information in their pocket than we’d even imagined possible just a few years ago. There’s a reason many sites have started to look so similar; customers now know how your site should look and feel.

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

JANUARY 17, 2018

However, a good portion of the world population simply — and often unconsciously — just follows instinct, ease of access, and volume of information to determine what they deem to be real. Those more prone to rational thinking now rely on proxies for that purpose, such as historically reputable sources or trusted counterparts.

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

SEPTEMBER 22, 2016

96% of consumers have searched for product information from their mobile device. 79% of shoppers feel empowered by technology because it provides access to information. (GE 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. FINDING YOUR AUDIENCE. Parature ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

SEPTEMBER 11, 2019

Share news related to your industry and other relevant information on your customers’ favorite social media accounts to expand your brand presence. It’s also smart to share direct links to your site and products, but do not inundate your followers with direct ads. Turn to data-driven tools to see where your buyers are the most active.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

JANUARY 2, 2018

The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.” This is good for the site. This is good for search. This is good for you, too.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194