WebMarketCentral

MAY 15, 2008

Selecting an Email Service Provider (ESP) provides a list of the top 10 criteria to consider when choosing a hosted email marketing platform for your organization. Key considerations include deliverability, reporting, list management and split testing capabilities.

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

AUGUST 21, 2007

Like any presentation from one of the big analyst firms, the research focuses on very large companies, and is vertically unfocused (in this webcast, they divided websites into three groups: e-commerce, manufacturing [including B2B] and financial services), but still provides some nuggets of value for smaller organizations.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

JULY 21, 2009

This can range from guidance and techniques (such as the posts from Reid and Mark above) to news about innovative products or services. When tweeting about your own product or service, the key is (as with marketing in general, though even more so in social media) to focus on the benefits. Where can you find such information to share?

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

AUGUST 31, 2009

Knauff demonstrates how discounting your services—even when it seems like a shrewd move in the short term—causes more problems than it is worth over the longer term. Anyone who's been a consultant or in the service business for any length of time will relate to this piece.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

OCTOBER 16, 2007

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. What's your background?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

NOVEMBER 17, 2008

Respect: most people understand that if you've created a viral campaign for marketing purposes, especially in the b2b world, you're going to ask for contact information at some point. That's fine, but ask only for the information you really need.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

OCTOBER 9, 2007

Your landing page should have one-two paragraphs (a couple of sentences plus 3-5 bullet points is even better) of compelling, straightforward copy: this is what my product/service will do for you and why you should act now. Keep the contact form short. Don't confuse the visitor with multiple navigation options —but do provide some.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

JUNE 23, 2008

Try to think like a prospective customer—what phrases would they likely use to try to find the product, service or information you offer?—rather Not all of the terms that a keyword suggestion tool identifies as "related" to your initial list will really apply to your product, service or information.

Keywords 20

Keywords SEO SEM Adwords 20

WebMarketCentral

NOVEMBER 30, 2009

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. Social Media: This is a treasure trove of information for any Big Brother-ish entity. But be careful about how much and what type of personal information you post. The information will be there forever.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

DECEMBER 21, 2009

In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JANUARY 16, 2009

The Ladders offers MktgLadder , a service dedicated to six-figure marketing and PR positions. Finally, a relatively new service is TopJobLeads.com. The model has potential, though at $10 per lead the cost could quickly take a tool on an unemployed candidate's budget.

Resources 20

Resources PR Tagging Lead Ranking 20

WebMarketCentral

AUGUST 5, 2009

Social media buttons are common, but the author provides an easy coding technique to automatically collect the dynamic information for the bookmark service, so that when the button is clicked, the attributes in the tag will automatically populate the title and URL boxes.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

DECEMBER 18, 2007

Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services. If your product/service is complex enough to warrant the effort, and you can make the time to devote to regular posting, then consider creating your own blog.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. And the minority who are willing to write pretty much anything they're paid to write aren't the ones you really want covering your product or service. And it's bad for readers.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

JUNE 26, 2008

Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. If your company, product or service generates thousands of mentions per month across the web, WiseWindow is worth investigating. Pricing Doesn't matter.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

NOVEMBER 23, 2009

DandyID Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles. And, tired of filling out the same information over and over for each new social networking or profile site?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

NOVEMBER 3, 2008

He doesn't share any deep, dark secrets in this post, but does reveal some interesting information, such as the reduced importance of Pagerank and the sheer volume of changes Google makes to its algorithm each year (more than 450 in 2007; no wonder search positions for individual sites are so volatile).

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

JUNE 3, 2009

David Hutchinson provides a roadmap to success in this excellent article, using marketing operations—process-based management well-established in other disciplines that " enables informed decision making, accountability, sustainability, visibility, teamwork, strategic thinking and best practices execution. "

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

APRIL 24, 2008

Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. In addition, follow-up should: Provide new or updated information, not just a rehash of the original message. Offer additional information, such as a white paper or interview with a key executive or product designer.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

AUGUST 27, 2007

While marketers rated the quality of lead registration data from their own website twice as high as that from syndicator or other sites, B2B technology buyers said they provide valid registration information regardless of site type—as long as they are confident that their contact information will not be misused.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

JULY 7, 2008

Microsoft's Robert Scoble became legendary for this, and in this interview with Rodney Rumford of FaceReviews , he talks about how a large corporation like P&G could use very informal video to communicate with their market: The importance of polished production values also depends on who a company is trying to reach with its message.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JUNE 17, 2006

It's a relatively quick read and may spark some new ideas about site promotion, although most of the search optimization information presented is covered in Search Engine Optimization Basics. This is a free service that allows you to contact the Webmasters at other sites with content similar to yours and exchange links.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

OCTOBER 9, 2006

Although they can be used as short "teasers" to get people to ask for more information, they can also be used effectively for longer format presentations such as multi-participant roundtable expert panel discussions or audio white papers. - Here's a bit of his wisdom: - Podcasts don't have to be short, despite what some people will tell you.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

AUGUST 14, 2007

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The first step is understanding the average and likely range of CTRs for various programs.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

SEPTEMBER 27, 2006

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

FEBRUARY 27, 2009

Jared’s focus is on managing the convergence of traditional and new media to effectively influence, inform and engage key audiences. The organization develops and delivers services, information, skill enhancement, and networking opportunities that help its members grow, develop and succeed throughout their marketing careers.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

JULY 9, 2007

The term, originated (I believe) on the Six Pillars blog , includes a number of tactics, including keyword-optimizing your news releases and promoting them through online services such as PRWeb.com , social media and blogs. Give your readers a way to respond to you and share your information. So what is interactive PR exactly?

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

JUNE 4, 2006

While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, Salesforce.com has enjoyed impressive success with it. Here are several more examples of software vendors who don't offer (Heaven forbid!)

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

OCTOBER 22, 2005

This is a free customized news service that enables you to choose topics you'd like to track -- news, trends and analysis on your competitors, customers and target markets -- and then scans and delivers this content to you via email and the Web. A second helpful tool, one that I hadn't heard of until recently, is BPubs.com.

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

AUGUST 5, 2008

And blogs have become a key source of information for executive decision makers. If you have a modest budget (hundreds of dollars per month) for monitoring, try a service like WebClipping or CyberAlert. If not, ask if it's okay for you to send them an occasional update on your firm/product/service and any interesting developments.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A A growing number of Web 2.0-savvy In Outlook, it's a bit more work but not terribly difficult.

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

SEPTEMBER 6, 2007

I receive numerous emails each week from PR folks asking me to write about their product or service. Appropriate topic: related to the above point, his subject (using telemarketing services for technology B2B lead generation) was highly relevant for my readership.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

AUGUST 24, 2006

CRM systems don't live up to their promise; sales reps don't keep information up to date because there's no benefit for them. In short, Einsof's business model is built around service rather than application sales. This service orientation also shifts the success metric for Einsof from simply "Is the software installed and working?"

einsof 20

einsof CRM RSS Sales Qualified Leads 20

WebMarketCentral

JULY 16, 2007

They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. The primary value of social media is the access it provides to objective feedback on products and services. Vendor content came in second, followed closely by trade media.

Social Media 20

Social Media Peer-to-peer Media Wiki 20