B2B Marketing Traction

NOVEMBER 25, 2013

VP and CMO for Managed Service Provider Continuum. Didn’t get the information they needed? Didn’t feel safe filling out a form or other information? We provide consulting as well as outsource services and implementation to increase your conversions online. Are they exiting because they got frustrated?

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

MARCH 7, 2014

I believe that marketing staffing is becoming more like IT (Information Technology) staffing. Some smart ad agencies are transitioning to become managed service providers of marketing, so that can act as a one-stop shop for for their SMB (small to medium sized business) clients. Have you been outsourcing more of your marketing?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

FEBRUARY 6, 2015

In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn.

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

APRIL 17, 2015

A professional services company found me online last week and inquired about my outsource marketing services. I provided some information, but they decided to hire a sales person instead of investing in marketing. Provide links to your and others’ content about your products, services and industry.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

DECEMBER 9, 2014

What marketing activities can you do when your product or service isn’t even ready? Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do!

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

APRIL 4, 2014

If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working. Research what information your audiences want and need and create and provide content around that. But today the SEO industry is in decline.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

MARCH 27, 2012

Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. When your customers and prospects get engaged by commenting on your blog and sharing your information, they are engaging with your company and your brand.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Is there content that may point you to a previously-unknown opportunity for a new product or service?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 9, 2012

About to jump off and launch a new product or service? What research already exists about the product or service you are launching? What do your existing customers need or want around this product or service? Who are your competitors in the product or service space? Business to business marketers should do the same.

B2B Marketing 100

B2B Marketing B2B Analysis Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2015

By the way, Geiger is headquartered in my home state of Maine, and they provide great products and service. ). Get some customer-produced video testimonials about your products or services? Contact us today for more information. 3 New Promotional Campaign Ideas. Selfie stick video or photo social media campaign.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JANUARY 20, 2015

A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Financial Services Professional. For more information about how to blog and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

MARCH 13, 2012

For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services. I encourage my clients to think about the daily conversations they have in sales, customer service, with the media and within their industry. Explain why they should buy your service and what it is instead.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

AUGUST 24, 2012

It was technical, it was fun, and there was clear information being shared on the Internet about how to do it. Gradually as businesses saw results from SEO and Pay Per Click ads online, more and more (the early majority) began to pay for this service, and the search engine industry consolidated. Here’s why. What was true?

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature. Understand the conversation.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

JANUARY 31, 2013

I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes. Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. Quick how-to’s about a product or service.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

JUNE 23, 2014

It’s by mapping your customer touch points (read my previous post about this, Improve Service with a Customer Touch Point Map ). People are inundated with messages, news and information. Add value for your customers by sharing informative content on social media. Increase quality communications with your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Validate your product or service concept through research and analysis. Create a strategic plan for marketing your product or service. For information on New Incite’s services for startup businesses, contact Jennifer Beever today. Manage the initial branding process.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Provide quality information that solves problems, answers questions, and gives you credibility. For more information, please visit our Content Creation service page.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

APRIL 28, 2014

SlideShare has exploded because people find it easier to scan through slide decks (Powerpoint presentations) to get the nugget of information they are looking for, without having to read a blog post or whitepaper or sit through a tedious video. Too many companies keep all marketing information limited to product and service details.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

APRIL 30, 2014

Customers want to feel valued when they are in their buying process as well as when they use a product or service. They want to feel that they have a partnership with product and service providers – that they matter. It’s really the relationship with the customers that matters today.

CMO 100

CMO Social Media Media Correlation 100

B2B Marketing Traction

JANUARY 16, 2012

Boring colors, conservative design, staid business copywriting, boring details about your product or service. You can say whatever you want about your product or services. Go to your site to get the free whitepaper about a product or service? They are inundated with information. What’s your story? But don’t!

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

FEBRUARY 9, 2012

In real life, you may choose to calculate separately for each product or service, as each may have different variables. With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. Calculating Your Marketing Budget – The Science. Not exactly.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

APRIL 26, 2013

Now marketing must provide content and information online where their prospective buyers go. According to the article: “Information is tightly held, often because of a lack of trust, competition for promotions or resources, and the silo mentality. Yes, the buying cycle. Does your CRM system need work?

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

APRIL 4, 2012

When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. In this stage of the product, service, or company, you need to get the word out so that your buyers know you exist and understand the solution you provide. Introduction.

Spending 100

Spending Marketing Budget Planning B2B Marketing 100

B2B Marketing Traction

APRIL 26, 2012

New Incite offers blogging services including blog plans, set-up, training, and blog ghost-writing! Contact us today for more information about our blog services. Readers – please add any other promotion ideas you have in the comments below!

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

DECEMBER 12, 2014

Business owners sleeping with marketing staff, lying about their product or service, misrepresenting facts. I once heard a clinical psychiatrist named Dr. Mark Goulston suggest that at the start of an engagement you can inform the client that you may have to provide them with bad news or negative feedback. Some Rights Reserved.

Consulting 100

Consulting Planning Paid Search Agency Validation 100

B2B Marketing Traction

MAY 3, 2012

Service what’s and why’s. (If If you sell services, don’t give away too many of your how-to’s). Contact us today for more information about our blog and social media consulting and services. With that in mind, here are lists of the content you should add and what you should not add to your blog.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

AUGUST 25, 2011

For all ages, but especially if you have any customers and employees who are 18-34 in age, Facebook can be a cost-effective way to create awareness of your brand, market your products and services, provide customer service, and increase customer and employee loyalty, engagement and retention.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. Not reaching your social media marketing goals?

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

MAY 17, 2012

Add value to your customers experience by providing information and learning opportunities related to your products or services. Give valuable information for free to your customers. Do a customer touch point map to analyze each point at which you “touch” the customer. Identify points of friction and resolve them!

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

APRIL 19, 2013

In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

DECEMBER 2, 2013

Launch a new product or service or informational website on Cyber-Monday and provide a special offer. Not every B2B business has an e-commerce website or is willing to discount prices. On Cyber-Monday, there are other things of value to offer your customers and prospects. Here are six ideas: 1.

B2B Marketing 100

B2B Marketing B2B Inbound Marketing B2B Sales 100

B2B Marketing Traction

JANUARY 14, 2014

You should have easy-to-use navigation that allows the interested buyer to drill down and get some amount of detail about your products and services. Recent Google algorithm changes focus on the depth of information your site has. Make sure your blog posts and articles have depth as well.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

MAY 18, 2011

Today quality online content is a good way to attract qualified buyers who need information about certain problems, solutions and products. B2B Service Marketer – Answer Why and What. But a big question B2B marketers have is “What content do I give away, yet not give away the store (and potential sales revenue)?”

B2B Marketing 100

B2B Marketing Online Marketing High Quality Lead Planning 100

B2B Marketing Traction

MAY 30, 2014

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. When (not if) people follow you, you need to deliver content and information consistently.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

DECEMBER 7, 2012

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. In researching this blog post, I came across some interesting information.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100