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The 14 Best Marketing Automation Tools

Webbiquity

Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. HubSpot handles inbound holistically. ” — Econsultancy.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. Worse, information gets stuck in an air gap when a lead becomes a customer. One of our clients must literally retype contact and account information into their proprietary CRM when creating a new customer record. – No support for SMS. Call tracking hub.

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Ruckus Networks

SWZD

She said their customers range from “SMB companies with only a few access points, all the way up to Charter Communications who has a lot of access points.” However, she said that whenever they record a touch of customer, they always see the opportunity value in Salesforce.com, so that gives some indication of potential ROI.

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Adobe Experience Cloud Blog

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. We believe that marketing is undergoing a deep transformation driven by large-scale trends such as the rise of self-directed consumers and broad and instant availability of information online. Where marketing is going. Independently rated the leader.

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8 Lessons From HubSpot’s $32 Million Round with Salesforce, Google, and Sequoia

Hubspot

This made sense in a world where sales reps controlled the whole sales process and word of mouth was muted by asymmetric information. There has been a pile of cash made in the enterprise software business over the last 20 years, but I think the next 20 years will more likely provide those outsized returns to folks who delight SMB’s.

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7 Ways To Become A Leading-Edge Marketer

Hubspot

This article is a guest post by Laurie McCabe, a Partner and Analyst at the SMB Group , specializing on research in the highly fragment small to medium business market. to get the value across to the broad SMB market. Register to win an iPad: SMB Routes to Market Survey. Are you an SMB IT or Marketing buyer?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

These are the leaders in the information and communications technology sector who truly “get” social media and social business. SMB and Distribution. Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. Cindy Bates. Cindy_Bates.