Buyer Persona 2.0 – Part 7 – Buyer Personas Segmentation
Tony Zambito
FEBRUARY 22, 2010
Whereby market segmentation can provide information at the 3,000 feet level or sometimes at even the 300 feet level, buyer personas can help selling and marketing teams to know what is going on at the 3 feet level. Bring to Life. . Unfortunately, oftentimes with little focus on the goals of buyers.
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