The Point
SEPTEMBER 11, 2017
The ad below from CRM giant Salesforce.com is an exception. Here, the Salesforce folks have accomplished a design that is both unique enough to catch the eye as you scroll by, but also informative enough to engage the reader. Here are the two key reasons why I think that is: 1. Click To Tweet.
The Point
FEBRUARY 11, 2013
In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. That’s often because marketing and sales are using two different methods and two different databases of information. HS: Thanks Bonnie!
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The Point
JUNE 18, 2013
Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. And it’s why Content Selling is so critical. (HS)
The Point
OCTOBER 20, 2011
There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) The very first paragraph identifies the offer immediately, in terms that promise insight and information of value. This is content marketing, pure and simple. What I like: 1.
The Point
SEPTEMBER 6, 2011
First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Leveraging social media to help maintain mindshare, keep prospects informed. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.
The Point
APRIL 1, 2014
The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. This put the BDR in control of the campaign, eliminating any objection that marketing might be “taking over” the process. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.
The Point
NOVEMBER 16, 2011
Navicure uses Marketo and Salesforce.com to track marketing ROI.). Secondly, offer up additional resources (with links) at the end of the post, e.g. “For more information on this same topic, download our free white paper on [insert topic here].”. I, for one, don’t think the reasons are that complex.
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