LeadSloth
SEPTEMBER 8, 2010
If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). What if you’re choosing a CRM system today?
LeadSloth
APRIL 15, 2009
However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. You can submit straight into Salesforce.com, but it supports only limited deduplication: based on email address it can overwrite all other fields. Re-create select boxes (e.g.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.
LeadSloth
OCTOBER 20, 2010
Eloqua has more information about this in a blog post. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. Eloqua Discover for Salesforce.com (click to enlarge). Cloud Connectors.
LeadSloth
NOVEMBER 16, 2010
Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Pipeline Nurturing.
LeadSloth
AUGUST 27, 2009
Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. 5 years ago Salesforce.com was tiny compared to Siebel. 5 years ago Salesforce.com was tiny compared to Siebel.
LeadSloth
AUGUST 4, 2009
There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). It provides end-to-end tracking to see associated opportunities and revenue (pulled from Salesforce.com). You can’t see data on individual users.
Expert insights. Personalized for you.
100 
Let's personalize your content