B2B Memes

JANUARY 24, 2012

They just want to tell a story, or convey information, or to create works of art out of their words.”. As a vehicle for conveying information, the e-book is superb. Though I plan to put the print version of the Survival Guide up for sale, I don’t expect to sell many copies. Since then, I’ve had cause to rethink my position.

Demand 100

Demand Paper Customer Surveys Positioning 100

B2B Memes

NOVEMBER 29, 2011

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. To put it hyperbolically, I was looking for truth, they were looking for sales. For me, a journalist, this came as a jolt.

Content 100

Content PR Social Media Ethics 100

B2B Memes

DECEMBER 5, 2011

The problem with the strategy is that it won’t, as hoped, “cut into e-book sales” in a significant way. They just want to tell a story, or convey information, or to create works of art out of their words. Most readers aren’t antiquarians and don’t value the physical esthetics of the container. They just want the content.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

OCTOBER 19, 2010

Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? But that answer should also be informed by an understanding and appreciation of business, both the editor’s and the advertiser’s.

Ethics 100

Ethics Transparency Blogger Advertisements 100