Anything Goes Marketing

NOVEMBER 15, 2009

lauraramos : #EE09: Tony Jaros of Sirius Decisions talks about the gap in marketing skills, not the technology or relationship with sales. lauraramos : #EE09: 1: Sales engagement means taking in sales language: what do we contribute to the pipeline, how many sales accepted oppty do you need? rhonda : @pteshima #EE09 ?'s

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Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

OCTOBER 3, 2006

Are people not hitting "Contact Sales" once they get to your site from a search ad? It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. What do you do?

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Anything Goes Marketing

AUGUST 24, 2006

Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

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Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

SEPTEMBER 13, 2009

How Email Contributes Further Down the Sales/Marketing Funnel. This data needs to go beyond the communications that marketing is sending but should combine the efforts from marketing AND sales. A common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

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Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

AUGUST 26, 2006

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Here are some of the top headlines that resulted in high click-through rates: #1.

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Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

OCTOBER 20, 2009

If you think that product sales sheets are appropriate for lead nurturing, you will not achieve optimal results. For more information on this topic, see The Buying Process; Auditing your Content Assets. This may mean sequestering experts from all over your company to help create this content or hiring content professionals.

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Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

MARCH 18, 2007

The first item I would recommend is only ask for the basic information - name, email, company. As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

SEPTEMBER 16, 2007

They are helpful as they provide useful information. Consider creating a widget that will include your logo, a link to your website and provides useful information (see point #1) that will demonstrate your knowledge on a particular subject. Why should I care about widgets? Market to your prospects. The possibilities are endless.

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Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

OCTOBER 21, 2007

Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. described a process of having account reps manually deliver important names and lead qualification information to the marketing team for possible upsell programs.

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Lead Ranking Lead Scoring Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

NOVEMBER 27, 2006

Yahoo CPC ROI tool : Calculate the ROI from your cost per clicks vs. sales generated. Google Conversion Tracking : This is a newer feature that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. ZoomInfo : Looking for contact information for a company?

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Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

MARCH 7, 2007

Many marketers talk about how many leads they generated at an industry conference and how many of those leads turned into sales. Some companies rely on their sales team or demand generation team to follow up but do they really do this? Does a lead really want to get continuously nagged by a sales rep? This is crucial.

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Lead Generation Generation Lead Ranking Lead Scoring 100

Anything Goes Marketing

NOVEMBER 19, 2006

If someone buys your product or downloads some information from your website, send them a thank you to show that you value them as a customer or a potential customer. Your sales team should always thank prospect for their time in a follow up email to a prospect meeting. You can take this concept further.

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Anything Goes Marketing

OCTOBER 1, 2006

This is extremely powerful information that you can use to start up a real conversation. Here is some additional information that you may find useful (point the person to a whitepaper, archived webinar etc.)." Tags: business blog lead generation Sales process. Help them get in touch with the right people.

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Lead Generation Generation Tools Leads 100

Anything Goes Marketing

JUNE 22, 2008

It would be a good idea to ask subscribers for their annual income before having someone in sales call them back. Always ask yourself if you really need those additional form fields (say for segmenting or personalization) and can you get that information in a future campaign or do you need this information right away.

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Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MAY 26, 2007

your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Typically you would probably only request the basic information for someone to receive your newsletter (name, email, company for B2B). Email Newsletter 2.0 In the "new world" of web 2.0, How do you do this?

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

DECEMBER 13, 2007

This is a great idea and you can do a lot with this concept as the confirmation page is like a gateway into receiving additional information. Your marketing and sales team has fought to get them in your database and you want to keep them there. It's brilliant as it sets expectations (i.e.

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Anything Goes Marketing

JULY 18, 2007

Here is something to think about - include a picture of the sales rep for that person's regions on the email and also have it on the cover letter of the white paper that they will receive. You can also include a cover letter and additional offers to continue the conversation and move the prospect further along the sales funnel.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

FEBRUARY 27, 2007

I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. Notice how important the AutoPreview information is. Marketing Sherpa left out a few key items: a.

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Anything Goes Marketing

MARCH 9, 2008

In addition, this information (email clicks) can be tracked. By tracking this information, you can have your inside sales/demand gen team follow up with these prospects on the actual date of the milestone that was outlined and ensure that they are on the path that was outlined which may include a meeting with someone from your company.

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RSS Email Marketing Trends Planning 100

Anything Goes Marketing

MAY 14, 2007

While you may not want to be as cut throat (you may want to give people 2-3 chances to opt back in), you need to take a good look at your database and create segments that are not solely based on say vertical or demographic information but also based on activity.

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Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

AUGUST 28, 2006

Clicking on "Contact" brought up an easy to use form that only asked for the basic amount of information. The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Ever see a website that has a million numbers that you should contact?

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

JULY 15, 2006

Just like I've found, it takes a strong commitment to keep writing interesting and informative blog posts. In addition, ensure that they don't use too much marketing and sales terminology. They've gone away from the idea of using blogs as a straight up sales tool. This is the only way that it will be successful.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

DECEMBER 17, 2007

This article may give you some additional information that you didn't have but it's not going to make your sales team start using the CRM properly or get marketing to only pass on qualified leads to sales. It's time to get a grip and at least know that you are not alone.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. Michael believes that white papers really should be without humour and personality but blogs as we know are much different and are all about being informal. The next question is - How do I create a white paper?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area.

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Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

JANUARY 16, 2007

According to Motoring File , a select number of Mini owners around the Chicago, New York, Miami and San Francisco areas were asked to submit some basic information and are then sent a keyfob (key chain item that can contain data). Did you know that XYZ has increased sales 300% since using our product?".

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Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

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Autoresponders Sales Management Email Marketing B2B Marketing 100