Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google.

RSS 100

RSS Digg Tagging Blogger 100

Convince & Convert

APRIL 24, 2014

In last month’s Blog Rescue column , we took a look at how a company might traditionally use a blog, but this month, we’re taking a look at a website from UCLA Events & Transportation, BeAGreenCommuter.com (BAGC), aimed at encouraging the UCLA community to consider alternative forms of transportation. Use more visuals.

Cross-Selling 159

Cross-Selling Budget Programs RSS Ad Frequency 159

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. Follow the Rules.

Social Media 100

Social Media Media Rules Guidelines 100

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Click To Tweet. SEOSmarty Click To Tweet.

Brand Identity 103

Brand Identity Branding FAQ Content 103

Valasys

JULY 20, 2020

Leveraging Referral Traffic. Additional profit for B2B advertisers in social media promotion is its impact on referral traffic. The rise in referral traffic will harness search engine ranking for the brand’s web page. Moreover, sharing a brand’s links on an online platform boosts the backlink profile of B2B advertisers.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Hubspot

FEBRUARY 26, 2019

As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. So I began looking for sales-related keywords we could rank for that would help boost organic traffic,” she says.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

KoMarketing Associates

JULY 19, 2016

SimilarWeb provides users with a snapshot of a website’s traffic sources as well as a high-level view of the online marketing strategies that are powering it. This Google Chrome extension logs all HTTP traffic between Google Chrome and the internet. SimilarWeb. What is it? Live HTTP Headers. What is it? What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Chris Koch

JANUARY 22, 2010

The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. It becomes a virtuous cycle.

Social Media 100

Social Media ROI Lead Ranking RSS 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Are your videos appearing on your website as well as on YouTube? Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

B2B Marketing Traction

JANUARY 19, 2012

There is a lot of information on the Internet about how to blog and about blog features. A way to subscibe to the blog (typically an RSS feed). A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. This post is designed as a checklist for those of you getting started. 9 Basic Blog Features. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

Webbiquity

AUGUST 17, 2012

Similarly, in web marketing and everything on the social web, visitors read content, search engines refer to content and determine the ranking of your website. They like and recommend on Facebook, re-tweet and quote on Twitter, plus one in Google+, and share links through other sites. Information Era. Will it be a hit or miss?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy PageRank Peer-to-peer 100

Scoop.it

MARCH 26, 2020

When it’s time to build a company update for your investors, industry trends for your customers, or a press release about a big company milestone, where do you go to collect this information? Enterprise, you can track all the information sources you care about without visiting each of them individually. Twitter user’s feed.

Curation 74

Curation Press Paid Search Agency Content 74

EMagine B2B Blog

AUGUST 19, 2014

At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? 1) Your Website Is A Dinosaur: When was the last time you redesigned your website? Can a prospect tell in 30 seconds what your company does?

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Tomorrow People

MARCH 5, 2012

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk. Lead Nurturing 101. Behavioural Marketing 101.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Work Management 120

Ambal's Amusings

AUGUST 19, 2009

Without them, the vast array of information generated by channels you are active on will be too overwhelming to make sense of. Traffic Is only One Variable. Measuring and monitoring traffic is the most common (and overrated) aspect of web analytics. Breaking these number by channels (Twitter, blogs, etc.) Demographics.

Social Media 100

Social Media Media RSS Statistics 100

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 27, 2013

The RSS feed is: [link]. The areas are branded and allow people to watch the game up close while eating a hot dog, take photos with the logo, and view live Instagram and Twitter feeds about the game. It’s what encourages people to get out to the game, even if they’re tired or have to battle traffic. Listen Now.

Brand Identity 127

Brand Identity Branding Social Media Skype 127

Convince & Convert

FEBRUARY 26, 2013

He went so far as to draw a very black and white line for his websites: only the visitors that look at 30 pages are viable prospects. History (and, of course, careful number crunching) has proven serious leads get seriously into his website. I’ve seen what sabotages websites. Your website traffic comes from other websites.

Sales Qualified Leads 160

Sales Qualified Leads Landing Pages Lead Scoring Lead Ranking 160

Moz

AUGUST 27, 2019

or subscribed to your RSS feed. Every search is a quest for information, and the goal of search engines like Google is to supply the searcher with a satisfying answer as quickly as possible. Posted by KameronJenkins Even though blogging has been around for a while, it looks a lot different today than it did in the early 2000s.

Keywords 71

Keywords Blogger RSS Opt-out 71

KoMarketing Associates

DECEMBER 1, 2015

These videos are designed to have subject matter experts answer customer questions while giving us an opportunity to drive organic traffic to the website by ranking in Google’s video results. As we shared this information with our clients, they were naturally inclined to become even more involved with content marketing.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. An RSS feed gave the team something to review each morning.     Established a Twitter account The company used the account to supplement their blog.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Your Blog Should be Integrated into Your Main Website.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Valasys

SEPTEMBER 4, 2019

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Consider a hypothetical scenario where is a product is being promoted only on the company website & not on the social media platforms. aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Buzz Marketing for Technology

JUNE 27, 2008

Phil on Thursday, June 26th, 2008 Posted to: RSS/Atom , Reader One comment, add yours! Google Reader is a very popular online tool for reading RSS feeds. In this article we will take a look at a few easy ways to subscribe to a new RSS feed. t have an RSS feed!) Subscribe by RSS feed or by email today! Comments RSS.

Google 100

Google RSS Adsense Privacy 100

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. What I initially found was that our website wasn’t helping our customers at all to answer their questions. By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

LeadSloth

FEBRUARY 17, 2010

When talking about Social Media, most people immediately think of Twitter or Facebook. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. In the beginning, they may not even register on your website, so they are still anonymous. Social Media. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Chris Koch

JUNE 26, 2009

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Use Twitter for monitoring.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. The result?

Aggregators 255

Aggregators Work Management Marketing Management Service 255

NuSpark Consulting

OCTOBER 28, 2011

Attracting traffic is all well and good, but when it comes to generating leads and sales, quality is more important than quantity. If you’re generating traffic but still have a high bounce rate and not seeing any leads coming from it, you’re better off foregoing the blog and meeting your customers and prospects where they hang out.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Biznology

NOVEMBER 5, 2013

Websites have been influenced heavily by the minimalist ease-of-use offered by smartphones and tablets. Humans Care About Aesthetic Form, Google Cares About Informational Function. Stop wasting all of your best words on Facebook, Google+, Pinterest, Tumblr, and Twitter!

Spending 80

Spending Paid Search Agency Google SEO 80

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. Your Blog Should be Integrated into Your Main Website.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48