Hinge Marketing

MAY 20, 2019

An RFP is sent out to a broad swath of prospective service providers. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. The reader gets a valuable information and you build your list of leads. Responses flood in.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Hubspot

SEPTEMBER 4, 2019

RFP response management. We want to make it easier for customers to find the right apps to grow their businesses and support “informed choice” — understanding the different features and pricing of several alternative products. Twitter -- microblogging and social networking. Account-based marketing tools. Webinar production.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

The Point

JUNE 18, 2013

Our rules-based discovery tools surface presentations, documents, and other marketing content that speaks to the exact information need of buyers. (HS) One company we work with has used this approach to double their RFP win-rate to the tune of $7 million in incremental sales. Then, apply “Survivor” rules. Bad content leaves the island.

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

Hinge Marketing

AUGUST 12, 2015

In the early stage, prospects are looking for information that can address their challenges and are just becoming aware of their options for potential providers. After all, if someone shares your content, it's proof that your firm is providing valuable information. SEE ALSO: 5 Lead Generating B2B Website Trends. How Hinge Can Help.

Top of Funnel 48

Top of Funnel Marketing Websites Sales Qualified Leads Lead Scoring 48

ViewPoint

NOVEMBER 8, 2012

Today’s customers are self-educating, and she notes that the first thing they do when they think they have identified a need is go to the Internet to get product information for themselves. I think if you respond, like for that RFP, you have a conversation and see the customer has a need, then you’re in a responsive mode.”

Demand 120

Demand RFP Work Management Buying Cycle 120

Hinge Marketing

AUGUST 12, 2014

However, hopefully this list will positively inform your choices as you begin your video marketing endeavors. On Twitter or Facebook? How to Convert Content into Leads and Sales Hinge’s Fab Five: July 2014 What Does Your A/E/C RFP Response Really Look Like? Follow us @hingemarketing and join us on Facebook.

Video Marketing 48

Video Marketing Practices Planning Tips 48

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. The reader gets a valuable information and you build your list of leads. Responses flood in.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Hinge Marketing

JULY 2, 2014

When I say demonstrate, I’m not talking about flipping through an RFP response and looking at resumes and project pages. All of your content will be housed on your website, so when clients or prospects are looking for information, they will easily be able find your site and will begin to view your firm as the leading industry expert.

Ad Building 48

Ad Building Brand Identity Branding Differentiation 48

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

B2B Marketing Zone Posts

FEBRUARY 2, 2010

7 Reasons Every Business Needs to Twitter - WebMarketCentral , January 11, 2010 Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Sword and the Script | B2B

DECEMBER 28, 2022

Trusted sources of B2B information. What sources of information do B2B buyers trust? Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Sword and the Script | B2B

JULY 19, 2022

Trusted sources of B2B information. What sources of information do B2B buyers trust? Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. 18% of reporters say they get their news from Twitter – that’s about one in five.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Leadspace

AUGUST 31, 2021

Fast forward 10 years, and the focus shifted to data collection — largely led by Google, Facebook, Twitter, and other social platforms. Smart companies need to make smart choices when using data to inform their sales and marketing motions. COVID-19 accelerated this era of data management because now, everything is digital.

Marketing Management 62

Marketing Management Digital Transformation RFP Sales Qualified Leads 62

Hubspot

DECEMBER 1, 2014

Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Here are some examples of the best and worst questions you can ask in a marketing automation RFP. Getting an arbitrary percentage from each vendor is not the right question for an RFP.

Marketing Automation Services 28

Marketing Automation Services RFP Marketing Automation Automation 28

B2B Digital Marketer

OCTOBER 5, 2020

For more information on Paul’s background visit his LinkedIn profile – [link]. Every, all the focus on the internet was, Hey, how to make a sale, how to get somebody’s credit card information. So, like for example, uh, there was a video that I was watching to gather information about you and your organization.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. By that, I mean not doing a lead gate so so that you capture all information. That’s difficult to do with some of the Twitter, Facebook data a lot. They’re strategic, too. Very little.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. By that, I mean not doing a lead gate so so that you capture all information. That’s difficult to do with some of the Twitter, Facebook data a lot. They’re strategic, too. Very little.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MAY 3, 2012

Read on for insights from Jason, and more information about his Explore conferences that are happening around the country. Where are these people who are creating these RFP’s getting that from? So marketers are using that information to segment and treat you differently than other prospective customers. Listen Now.

Social Media 114

Social Media Media Paid Search Agency Work Management 114

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Often written informally or in conversational style, it’s usually intended to be informative. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. See White Hat SEO. Blog A regularly updated website or web page.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Directive Agency

JULY 26, 2016

Veravo.com // Twitter. AttorneyRankings.org // Twitter. MelbourneSeoServices.com // Twitter. SeoPlus.ca // Twitter. ChrisBurgess.com.au // Twitter. DejanSeo.com.au // Twitter. And, if you are looking to hire a SEO agency, please do not hesitate to contact us and receieve a free search assessment!

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76