Poker Equity and Marketing II - Lead Equity Explained
Smashmouth Marketing
MARCH 19, 2009
But how should we incorporate this information into the management of a demand gen program? The projects go out to bid with RFP's. This measure makes for a nice KPI to add to your reports. Obvious and logical. It's good to know our value of a lead at all stages in the funnel. Decisions can take over a year.
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