Biznology

APRIL 29, 2019

IT decision-makers rely on social media more than we think they do, according to research from IDG. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. Short and informative always beats doubtful humor. You need to be sure the message is clear before you make it flashy or funny.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Biznology

OCTOBER 3, 2016

It can be done on video platforms like YouTube , Wistia and Vidyard. A similar approach to increasing engagement is to make the key information in your videos easier to find. Interactive video baby steps: Chapterization. Probably the easiest way to make a video interactive is to chapterize it. This is unbelievably easy to do.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

Biznology

DECEMBER 31, 2018

An attractive and informative thumbnail makes a video easier for sales teams to share. This is especially apt for YouTube webinars, many of which seem to be billboarded with a random screen grab from the middle of a demo. It’s declared a trend on the strength of research suggesting that 61% of six-second ads lift brand awareness.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. Now there’s micro-influencer marketing. All for value for value.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

APRIL 17, 2020

As advice (both good and bad) abounds in today’s flurry of information cycles, I am including a few recent thought pieces on effective advice-giving, the importance of listening and how to be someone others can reliably call upon to listen and talk through issues. I cannot take credit for The Great Reset phrase but I do like it.).

Youtube 104

Youtube Conference Work Management Validation 104

Biznology

JUNE 29, 2018

Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. Video is one of the two most effective content types later in the sales process, according to sales enablement research by Seismic’s SAVO Group. But it may go unshared.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content. YouTube: Businesses use YouTube to broadcast content through Channels. The bad news?

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

MARCH 25, 2019

There are four types of search intent: Informational: When users have a specific question or are looking for more information about a particular topic. For example, YouTube. Commercial: When users are in the decision phase, they’ll make commercial intent searches that indicate they’re researching products.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

AUGUST 19, 2020

Unlike YouTube, where [videos] get taken down because there was a song in it that you weren’t allowed to use, TikTok videos have staying power because their videos are legal and use legal sound. The concern is there is something baked into the software that sends information back to the Chinese government,” Glenn said.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Work Management 104

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

MAY 19, 2014

73% of online adults use a social networking site; 42% use multiple social networking sites (source: Pew Research ). 73% of online adults use a social networking site; 42% use multiple social networking sites (source: Pew Research ). 25% of Google searches come from YouTube in 2013; up from 17% in 2007 (source: comScore). #1,

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. Whatever the actuality, information is increasing at an extraordinary rate.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

JUNE 17, 2013

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 40% of people will respond better to visual information than plain text. YouTube ). videos in a month.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. The best rule of thumb is to make your information as concise and entertaining as possible. The print publication Mental Floss has seen more than 81 million views on just 88 YouTube videos since February of 2013 , with numbers that well surpass bigger-name outlets like Wired.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

FEBRUARY 29, 2012

In other words, market research. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Editorially, the tone should be informative, not sales-y.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JUNE 13, 2014

Recognition of the need to bridge this gap between big data and optimal value is evidenced by a new Master’s program at Columbia University, “Information and Knowledge Strategy,” where Tim teaches part time. Hope Picker is a research expert on these break-through methods. You can find her at Outlook.com ).

Brand Identity 80

Brand Identity Branding Dwell Internet Marketing 80

Biznology

OCTOBER 31, 2014

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Both the GSM and location data itself do not reveal much information about the behavior of the users.

Mobile Marketing 80

Mobile Marketing Opt-out Lead Ranking Opt-in 80

Biznology

JANUARY 29, 2016

The video format serves these moments especially well, and particularly serves the Mobile researcher as it is easier for the consumer to understand visuals over text. Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. The Good for Me? Moment (Top Funnel). The Let’s Do It?

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Biznology

SEPTEMBER 4, 2015

McKinsey & Company’s research highlights examples of the 3 core marketing elements for reaching your followers on their social consumer decision journey. million views on YouTube, Ford received 50,000 requests for information about the Fiesta, and they sold 10,000 cars in the first six days they were available.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

MAY 7, 2012

You do the keyword research. You use the research to build your content strategy and information architecture. You build the page and embed SEO-enhanced YouTube videos into it. Mike’s book Do it Wrong Quickly is still the best source for this information. On the post-Panda web, content strategy is the new SEO.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

JULY 24, 2012

Once a comment thread really build some steam and folks pile in, people lose themselves and you can see people doing research, Fisking, checking facts, and lowering their guards.

A/B testing 80

A/B testing Communities Work Management Word of Mouth 80

Biznology

MARCH 6, 2019

Do proper research and think about who your potential customers are. This doesn’t mean that you need to hire a research professional. Offer eCommerce, improve your Facebook profile, your Instagram page, or your YouTube channel so that viewers will come and want to stay. Study them well, and then decide based on your research.

Small Business Marketing 123

Small Business Marketing Online Marketing Tips Marketing Budget 123

Biznology

FEBRUARY 27, 2020

Video marketing statistics can inform your future strategies and give you valuable glimpses into consumer demands. 70% of People Feel Positive After Watching Educational YouTube Videos. People watch internet videos for a variety of reasons, but the majority of them feel good after watching educational ones on YouTube.

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Biznology

JULY 1, 2014

This isn’t about a social network in the same way that research on mice isn’t about the mazes. In the past, it wasn’t hard to just create a Gmail, Yahoo , Me, Hotmail account and sign up for YouTube, retaining certain level of anonymity. With both, you’ll have YouTube and Google+ built in; however, possession is not enough.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

SEPTEMBER 25, 2018

And how to speak to buyers like humans, with messages that both inform and entertain. In business markets this might be a white paper, research report, infographic or case study. Look at YouTube, which is filled with how-to videos for consumer products. These are useful lessons. I have a couple of ideas.

B2B Marketing 123

B2B Marketing B2B Thought Leadership B2B Banner Ads 123

Biznology

SEPTEMBER 23, 2016

Another aspect of branding worth noting is that most B2B videos will viewed on the brand’s website, YouTube , Facebook , or somewhere else with brand identity to spare. Buyers crave the information and new ideas that your subject matter experts can share. No need to spend those critical few seconds of viewing time on it.

Video Marketing 80

Video Marketing B2B Thought Leadership Business Thought Leadership 80

Biznology

MAY 17, 2016

You already can write you and your buzzwords and all the stuff you’ve learned from your expensive and extensive keyword research, so don’t. What you need to do is to extend your long tail to include the words, phrases, and context that your experts use amongst themselves. That’s the first reason. How did you end up here?

Best Practices 149

Best Practices Content Youtube Verticals 149