Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. Since 2001, the National Human Genome Research Institute has been tracking the cost of genome sequencing very closely, and the cost per raw megabase of DNA went from 10K to 10 cents in 12 years.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

APRIL 7, 2014

(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. Since 2001, the National Human Genome Research Institute has been tracking the cost of genome sequencing very closely, and the cost per raw megabase of DNA went from 10K to 10 cents in 12 years.

Enterprise Management 80

Enterprise Management SME Business Wikipedia 80

Biznology

AUGUST 22, 2016

Over the years, I’ve known Mike as an author, a research partner, and a consultant. I am so proud to join the digital marketing experts who contribute to this blog. A special “thank you” to Mike Moran who invited me to join the ranks. The work and the job titles emerge.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

FEBRUARY 7, 2013

Photo credit: Wikipedia. I am reacting to everyone constantly telling me that social media listening provides “wrong” information. But to pooh-pooh social media listening on the grounds of inaccuracy is just as dumb as my headline that takes to task all market research. Yeah, I know it is a sensationalist headline.

Customer Surveys 80

Customer Surveys Wikipedia Social Media Marketing 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

FEBRUARY 7, 2014

(Photo credit: Wikipedia). When in doubt, it is prudent to conduct either informal or formal market research among one’s key target segments. They cite increases in followers, likes and visits and celebrate their successes.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. Information you can share.

Media 80

Media PR Public Relations Press 80

Biznology

MARCH 11, 2015

a technology research and advisory corporation), there will be nearly 26 billion devices on the Internet of Things by 2020. ABI Research estimates that more than 30 billion devices will be wirelessly connected to the Internet of Things (Internet of Everything) by 2020. an object, animal, quality, etc., of any kind.

Gartner 80

Gartner Wikipedia Verticals Trends 80

Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Current and potential clients visit a business website to find more information. It’s very likely that they are looking for the same information as others. Remember, website visitors are looking for information to decide whether or not they should do business with you or the other guy.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

DECEMBER 19, 2011

Image via Wikipedia. Current and potential clients visit a business website to find more information. It’s very likely that they are looking for the same information as others. Remember, website visitors are looking for information to decide whether or not they should do business with you or the other guy.

FAQ 80

FAQ SEO Long Tail Marketing Wikipedia 80

Biznology

MAY 10, 2012

Photo credit: Wikipedia. The information you provide has to be of real value, and can’t be thinly veiled sales copy. Instead cite a mix of industry data and other research to support your own thoughts, which can take the form of case studies and white papers, among other things. And can you do it without overt selling.

Content Marketing 80

Content Marketing Viral Marketing Content Wikipedia 80

Biznology

MAY 23, 2012

Photo credit: Wikipedia. For example, a high bounce rate for a local restaurant isn’t something to worry about since most information can be found on one page. Bounce rate is more important to pay attention to if the site is more of a sales tool than an informational tool. A business website is an important promotional tool.

Wikipedia 80

Wikipedia Marketing Websites Spending Traffic 80

Biznology

DECEMBER 9, 2013

(Photo credit: Wikipedia). According to Gartner Research by decreasing customer churn by just 5% can increase profits by 25%-125%? Clearly, this information has not been communicated with the Customer Service department, and the irony in that is not lost. Has anyone told Verizon?

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. The buzzword is new, but the practice of creating content that informs and educates – with a goal of selling a brand – is not. There’s a zettabyte of digital information in the world, according to IDC. This includes web metrics, market research, survey data, conversion rates, click-throughs and more.

PR 80

PR Tips Public Relations Work Management 80

Biznology

MAY 7, 2012

Panda (Photo credit: Wikipedia). You do the keyword research. You use the research to build your content strategy and information architecture. Mike’s book Do it Wrong Quickly is still the best source for this information. Google now pays more attention to overall site cleanliness and architecture.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

FEBRUARY 29, 2012

In other words, market research. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Editorially, the tone should be informative, not sales-y.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. A recent study by Trepp, LLC found that one in eight banks receive a “failing” grade based on income statements evaluated by the researchers. It is possible that your business is already listed in some of these spots, so claim the business as your own and then look over the information for accuracy.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Biznology

FEBRUARY 26, 2014

(Photo credit: Wikipedia). Instead, your customer is continually researching and reading and struggling to reach a decision about what best will meet her needs. Think through what your customer needs to know and where your customer will be when looking for that information. The numbers are in.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

JANUARY 19, 2012

Image via Wikipedia. Thus, the tablet can act as a filter for that individual, pulling in only information that is relevant to the user’s personal interests. They no longer need to enter information into websites, where they run the risk of it being stolen or misappropriated. He calls this “padvertising.”. ”

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80

Biznology

MARCH 9, 2012

Image via Wikipedia. If we don’t have certain piece of information, we could be injured, whether it is physically, emotionally, psychologically, or some other way. If we don’t have certain piece of information, we could be injured, whether it is physically, emotionally, psychologically, or some other way.

Social Media 80

Social Media Media Wikipedia Work Management 80

Biznology

OCTOBER 5, 2010

Image via Wikipedia. European companies are no different from their counterparts in the rest of the world, in that they want to monitor conversations in social media for many purposes, including market research. you must resign yourself to scouring other forms of social media to gather your information, at least for now.

Privacy 80

Privacy Facebook Privacy Protection Wikipedia 80

Biznology

NOVEMBER 4, 2010

Image via Wikipedia by Frank Reed. a result, both SMBs and large businesses that can benefit from having a built-out Place Page and the ultimate end users, those looking for the information, can be cheated out of a great resource. A common factor in most of these situations is that secondary research is performed.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Biznology

MAY 11, 2012

Photo credit: Wikipedia. If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest let alone digest (that is unless you don’t have a job or a family or hobbies or a life in general). Don’t feed this pig.

Paid Search Agency 80

Paid Search Agency SMB Internet Marketing Wikipedia 80

Biznology

OCTOBER 4, 2011

Image via Wikipedia. People have only a finite amount of time, so their consumption of content, information, news, reviews and alerts are limited. While that is happening, we task our seven blogger researchers with finding everyone else, using a very well-thought-out collection of keyword phrases. The clock is ticking.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

NOVEMBER 19, 2013

Without well-written, high-quality, descriptive and easily-understandable copy, link-builders tend to compensate by doing keyword research and writing clunky-but-functional hooks that used to work well enough luring the bots, spiders, and indexing agents. Without copy, there’s no text, and without text, Google’s blind.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

OCTOBER 3, 2012

Photo credit: Wikipedia. I don’t know how much legal research they did to get that number. Me: Thanks so much for this great information, Nicolas. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how.

Copyright 80

Copyright DMCA Google Act-On 80

Biznology

AUGUST 31, 2018

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] 1] As an Example [sic.], Typical user intents.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Biznology

MAY 9, 2012

Photo credit: Wikipedia. Also, I love research (and yes, I am that annoying person at dinner who whips out her iPhone during a debate about naming the largest cities in the world by population*). It’s useful information if you’re marketing to Millennials. 3) What do they read and how do they gather information?

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

DECEMBER 31, 2012

Photo credit: Wikipedia. Even where search engines leave something to be desired in the results, more and more content strategists are learning how to start with keyword research and build personas, journey maps and content plans based on keyword intelligence. Information architect (IA) or User Experience (UX) Specialist.

SEO 80

SEO Wiki Consulting Search Marketing 80

Biznology

JANUARY 13, 2015

The long and short of it is that in Google’s endless research they’ve discovered that form is as important to their users as function. So, it’s time to evolve your own personal Encyclopaedia Britannica into your own personal Wikipedia. Want more information about Google’s goals for search?

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

MARCH 25, 2013

Photo credit: Wikipedia. SEO IS ABOUT META TAGS , META DATA AND WRITING CODE: Once upon a time, the meta tag, an HTML tag that provides keyword information about a web page, was an important part of the SEO process. 42% click on the website in the #1 position on the search page. 90% click a website on the first page.

De-duplication 80

De-duplication Optimization SEO Paid Search Agency 80

Biznology

JANUARY 22, 2014

(Photo credit: Wikipedia). So regardless of the quantity, format and subject matter of the content you produce, be sure you are producing content you’re proud of and that is relevant, useful and informative. . Whether short or long, you need to entertain and inform. How often should I blog? And what’s the difference, anyway?).

Effectiveness 80

Effectiveness Content Marketing Content Aggregators 80