Biznology

JUNE 7, 2017

Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. Even if you have shocking information to impart, let the content speak for itself. Probably not—unless a major university or organization has conducted research to back up your claim. Nonexistent Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

APRIL 20, 2017

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

APRIL 29, 2019

IT decision-makers rely on social media more than we think they do, according to research from IDG. Use of Facebook and Twitter by IT execs nearly doubled. The Twitter chat #IDGTechTalk draws hundreds of comments from IT leaders about hot button tech issues. Short and informative always beats doubtful humor.

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Biznology

NOVEMBER 23, 2016

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. First, they matched the Twitter handles in the business record to those in the consumer database. To create the linkage, they took two innovative approaches.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

MARCH 1, 2019

In general, millennials use fewer sources of information than their colleagues. It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. 97% watch tech-related videos.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

DECEMBER 21, 2016

You probably have Facebook , Twitter , Instagram , and Google Plus accounts. However, if you are promoting computer services, you would be better off using Twitter or Facebook. Research shows that images draw emotion. You also need to give enough information so that readers know what they are going to discover.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content. Twitter allows businesses to interact with consumers in real time. The bad news?

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Facebook caught on because of this.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

DECEMBER 16, 2013

That’s the conclusion reached in this chart by Weber Shandwick and KRC Research in their survey of 630 C suite executives. ” MARISSA MEYER (CEO, YAHOO) : “Yahoo sees tweets (from news figures and news outlets) as an as important information source of news for many of our users.” Team will report directly to me.”

Social Media 80

Social Media Media Twitter Work Management 80

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. All for value for value. This is pretty normal. Like this post?

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 20, 2014

It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so. Collect Research. If you do need Twitter or Facebook open for any reason, minimize the window until you need it. Nothing is set in stone at this point. Ready to Write.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

Biznology

FEBRUARY 27, 2013

The Twitter-specific app Buffer takes the guesswork out of posting frequency and completely eliminates the need to log in several times each day to update Tweets. Twilert combines this helpful tool with information from Twitter in order to gather user-specific information in one concise email.

Planning 80

Planning Budget Programs Twitter Paid Search Agency 80

Biznology

FEBRUARY 29, 2012

In other words, market research. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Editorially, the tone should be informative, not sales-y.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

OCTOBER 5, 2010

Perhaps it might surprise you, given all the privacy debacles that Facebook has suffered, that Facebook is much more popular than Twitter in many European countries, but it shouldn't. On Twitter, some data is kept private if you request it, and some Facebook data is public, also. So, Google, Yahoo!, Facebook might not need the money.

Privacy 80

Privacy Facebook Privacy Protection Wikipedia 80

Biznology

JULY 31, 2013

Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube. According to research by Pew Internet, 71% of online Americans use social media video sites (and that study was conducted in 2011—the percentage has likely increased since then).

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Biznology

SEPTEMBER 21, 2016

From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. Follow her on Twitter: @torystarr3. Let’s get to the interview, shall we? INSPIRATION. Welcome Tory!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

MARCH 17, 2014

Tools like Technorati (for blogs), Topsy (for Twitter) and Booshaka (for Facebook) can help you find them on social networks. AFFORDABLE RESEARCH: Online audience profiling and listening is probably the most affordable research a company can do. Customers took to Twitter to announce their displeasure.

Social Media 80

Social Media Media Social Networks Ideal Customer Profiles 80

Biznology

DECEMBER 10, 2013

Add Social Media Information to Print Media. Also, cross-platform consistency is key, something I have apparently ignored by setting up GerrisDigtial everywhere except on Twitter, where I decided on @gerrisd instead for reasons of brevity. They click “Share to Twitter” and then click post. Be Consistent.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

OCTOBER 31, 2014

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Both the GSM and location data itself do not reveal much information about the behavior of the users.

Mobile Marketing 80

Mobile Marketing Opt-out Lead Ranking Opt-in 80

Biznology

MARCH 11, 2015

a technology research and advisory corporation), there will be nearly 26 billion devices on the Internet of Things by 2020. ABI Research estimates that more than 30 billion devices will be wirelessly connected to the Internet of Things (Internet of Everything) by 2020. an object, animal, quality, etc., of any kind.

Gartner 80

Gartner Wikipedia Verticals Trends 80

Biznology

DECEMBER 22, 2014

74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). 55% of B2B buyers search for information on social media (source: MediaBistro ). B2B marketers who use Twitter generate 2X as many leads as those that do not (source: Inside View ). SOCIAL SELLING. COLD CALLING.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

MAY 2, 2017

We’re researching influencers now with the goal of collecting 6,000 long-tail micro-influencers for our next campaign at Gerris. In fact, the influencers oftentimes felt so spoiled and loved that we were able to get them to do YouTube unboxings for the first time and all sorts of other gifts to us. All for value for value.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

MAY 15, 2015

However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. Some effective methods for determining content gaps include: Audience research. You can fill these gaps by creating updated and improved content. Site speed.

Link Building 80

Link Building Campaigns Ad Building Analysis 80

Biznology

DECEMBER 2, 2010

People search for stuff to do, places to go, and things to buy on a local level, and they are increasingly turning to the Internet for the information they need. Well, a lot of people suspect that the Web site of the business they are researching is going to be friendly information.

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

Biznology

JUNE 17, 2013

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

JANUARY 9, 2014

Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust. Gmail, Salesforce, and Outlook users can closely monitor their outreach with Signals, an app that informs you minute-to-minute when your emails are opened, read, and forwarded. FollowerWonk.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

OCTOBER 3, 2010

So, if someone contacts a financial adviser on Twitter with a question, in some cases the only proper course of action is to take that conversation offline or to a private online venue, such as e-mail. Whether you research the issues yourself or you hire a consultant like me to help you, there's no turning back now.

Social Media 80

Social Media Media Paid Search Agency Newsletter 80

Biznology

JULY 24, 2012

Eschew Facebook and Twitter for a little while and replace Flipboard on your iPad with reddit. Once a comment thread really build some steam and folks pile in, people lose themselves and you can see people doing research, Fisking, checking facts, and lowering their guards. Like I said last week, commit to reddit completely.

A/B testing 80

A/B testing Communities Work Management Word of Mouth 80

Biznology

FEBRUARY 23, 2017

In the case of information, the work involved requires cognitive effort. This is why I emphasize keyword research to understand topics of interest to our audience. Keyword research gets you in the game, cognitive levers help you win it. Because it is fundamental to my work, I thought I would write a whole blog post about it.

Relevance 144

Relevance Keywords Terms and Conditions Search Marketing 144

Biznology

NOVEMBER 10, 2015

So, don’t let yourself fall into the friend zone, either.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

FEBRUARY 16, 2017

According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Examples of lead magnets include informational articles, informational videos, how-to guides, worksheets, and any information that is clearly and obviously not sales material.

Email Marketing 167

Email Marketing Clickthrough CAN-SPAM Ad Building 167

Biznology

JULY 1, 2014

This isn’t about a social network in the same way that research on mice isn’t about the mazes. No, it’s not because of Facebook Business Pages or because their favorite brands or celebrities are there — that’s where Twitter shines — but because that’s where the baby pictures are. No, not even LinkedIn or Twitter.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

FEBRUARY 15, 2016

It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Close to 40% of employers surveyed said that they give candidates a chance to explain away any negative information found. This can be done by building up more positive profiles.

Social Media 80

Social Media Activities Media Resource Management 80

Biznology

MAY 20, 2014

I quoted Guy Kawasaki’s sage advice in my article, Tweet like Guy Kawasaki for Twitter success. Our Twitter account is run by the newsroom. Content Marketing Social Media Marketing ashton kutcher Buzzfeed CNN Guy Kawasaki Huffington Post New York Times Nieman Journalism Lab social media Sunday Times twitter'

Paid Content 80

Paid Content Planning Work Management Social Media 80

Biznology

MARCH 3, 2016

SEO is critical and headlines need to provoke as well as inform. The expectation is that the journalist will do all the research, writing, and due diligence, with the PR person acting mainly as a meeting facilitator and delivery agent. Supporting your pitch with research and third-party opinion makes my job easier.

PR 80

PR Media Tips Public Relations 80

Biznology

DECEMBER 31, 2012

Many people in my Twitter stream are calling SEO the bane of the web. Even where search engines leave something to be desired in the results, more and more content strategists are learning how to start with keyword research and build personas, journey maps and content plans based on keyword intelligence.

SEO 80

SEO Wiki Consulting Search Marketing 80