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44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

KoMarketing Associates

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In-depth content marketing research. However, diving deep into research can sometimes feel impossible. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. Here are some of our favorite features and aspects of Semrush: Keyword research.

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Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit

Content Standard

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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How To Reach Your Target Audience Through Text Message Marketing

Marketing Insider Group

According to Grandview Research , the SMS marketing industry is booming. Read on to learn what SMS marketing could do for your business and how to leverage it to reach and convert your target audiences. You can use it to deploy targeted event and appointment reminders to ensure converts actually follow through.

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How to augment market research and glean customer insights with AI

Martech

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. Get MarTech! In your inbox.

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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

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