Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. Before you can personalize any content or messaging, you need to identify your target market. What Is A Target Market, And Why Do You Need To Identify Yours?

Ideal Customer Profiles 221

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 221

Tomorrow People

JULY 26, 2022

What you need to know about brand research, and how it can help you stand out from the competition. The answer lies in brand research. This article will help you understand the most fundamental components of brand research—including goals, techniques, and ways you can use brand research to develop (or redevelop) your brand strategy.

Research 156

Research Brand Identity Branding Lead Ranking 156

ClearVoice

JANUARY 11, 2024

What is a target audience? A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed. A target audience is a group (or groups) of people for whom your product or service is designed and to whom your marketing is directed.

Marketing Budget 52

Marketing Budget Buyer Personas Work Management Marketing Budget Creation 52

Martech

MARCH 13, 2024

Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. This is just one example of a bias injected into market research projects based on what a company may believe is important to them rather than what is essential to customers. Get MarTech! In your inbox.

Marketing AI 110

Marketing AI Research Paid Search Agency Case Studies 110

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

Modern B2B

MARCH 28, 2024

The Rise of AI in Marketing Research Artificial Intelligence has emerged as a game-changer in marketing research. This enables marketers to gain a deeper understanding of customer preferences, pain points, and emerging trends, informing more targeted and effective marketing strategies.

Marketing AI 52

Marketing AI Research Ethics Correlation 52

Zoominfo

OCTOBER 5, 2021

There’s a saying in marketing: “If you’re targeting everyone, you’re targeting no one.” Before you can personalize any content or messaging, you need to identify your target market. What is a Target Market, and Why Do You Need to Identify Yours? That’s where personalized content comes in.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Buyer Personas Paid Search Agency 130

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Sprout Social.

B2B Sales 233

B2B Sales Research Paid Search Agency Zoominfo 233

Salesforce Marketing Cloud

NOVEMBER 15, 2023

That’s where doing keyword research, and choosing the right SEO keyword, comes in. Do you know what kind of content Google is ranking for your target term? Link Copied Proper keyword research can answer these questions and help you create content that’s user-focused and SEO optimized. It’s an art and a science.

Keywords 105

Keywords Traffic Research Lead Scoring 105

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

NOVEMBER 14, 2023

Research and development teams should take the lead, with their companies talking to customers, looking at the market to see what others are doing and where they can gain an advantage. Google’s message targets less-than-reputable senders but reminds “legitimate” senders to check that their sending practices are in order. Get MarTech!

Planning 125

Planning Marketing AI Enterprise Management Work Management 125

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. You can use this information to improve your marketing and increase sales. If you’re new to this kind of market research, you’re in the right place.

Research 99

Research Case Studies Case Study Skype 99

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

.” That’s the struggle of every team without clear sales targets: no clarity, no progress, no growth. The good news is, setting achievable targets is relatively straightforward. See how it works What are sales targets? Sales targets, set by sales leaders, are goals for total company sales revenue within a year or quarter.

Cross-Selling 116

Cross-Selling Budget Programs Training Work Management 116

Navigate the Channel

JANUARY 29, 2024

However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? If you are not tailoring your content to appeal to your target audience, you might as well be shouting into the void. Develop high-quality, engaging content that resonates with your target audience.

Social Media 65

Social Media Media Demographics FAQ 65

Hinge Marketing

NOVEMBER 18, 2020

When conducting market research for your professional services firm, there are several methods to choose from. If you want to paint the best picture of your marketplace and brand, you’ll need to utilize primary and secondary research as part of your market research process. Understanding Your Market with Secondary Research.

Research 160

Research Process Training Customer Surveys 160

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. In this blog, we’ll walk through how to build and change target audiences. What if you need to change target audiences?

Allocation 83

Allocation B2B Psychographics Segmentation 83

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

ANNUITAS

MARCH 21, 2023

What adds a nice wrinkle is the ability to quickly analyze webinar data attendance and engagement from existing customers, for example, and utilize that information for retargeting, cross-sell, renewal engagement prioritization, etc. The post Adobe Marketing Automation Updates 2023 | Research Brief appeared first on Annuitas.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Hinge Marketing

JULY 29, 2021

Most professional services executives place little value on research. Just the other day we presented the results of primary prospect research to one of our clients that had commissioned it. In fact, their target prospects were much more concerned about how well a firm understood their industry. So, what’s the point?”.

Research 150

Research Service Planning B2B Thought Leadership 150

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Heinz Marketing

JANUARY 26, 2023

It’s about establishing yourself as a market-leading share of voice to your target audience. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base. Ideally, it’s a multi-touch, multi-threaded campaign that will engage your targets.

Research 77

Research B2B Thought Leadership Thought Leadership Cold Calling 77

Hinge Marketing

SEPTEMBER 14, 2022

How do our target audiences find our firm? About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6%

Research 114

Research Service Budget Programs Social Media 114

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Nearly eight in 10 business leaders aren’t using data in their organization’s diversity and inclusion practices, according to recent Salesforce research. This informed data practice is not only good for morale and culture, it’s also good for business. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Inbox Insight

APRIL 28, 2023

Targeted Demand Generation may not be the first thing that comes to mind when you think of demand generation, yet this strategic approach combines the best of both demand generation and Account-Based Marketing (ABM) to drive customer interest and accelerate demand for products or services within B2B audiences.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Account Based Marketing Ideal Customer Profiles 88

SmartBug Media

MARCH 14, 2024

With a well-defined GTM strategy that accounts for all stakeholders and builds a scalable plan, your revenue targets can be more accurate and realistic. Even if a new launch’s target customers are the same as current ones, their motivations and needs will differ based on the product or service. Read on to find out how.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Social Media 143

Social Media Research Social Marketing Media 143

DivvyHQ

FEBRUARY 23, 2023

Considering the uber-competitive nature of most industries today, companies can't overlook the importance of a solid information architecture. A well-designed IA is the key to creating a great user experience that will help you drive engagement and conversions online. More on this from DivvyHQ Co-Founder, Brody Dorland.

Design 84

Design Conversion Paid Search Agency Companies 84

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. Many new entrepreneurs make the all too common mistake thinking that they already know their markets and target audiences. 5 free and affordable marketing research tools.

Budget Programs 83

Budget Programs Research Trends Tools 83

EMagine B2B Blog

SEPTEMBER 15, 2021

For a successful recruitment strategy, it is imperative to treat potential employees like any of your other target audiences. . For the careers section of your website to be effective, you will need to learn everything you can about your ideal candidate, what drives them and what information they’re looking for.

PPC 97

PPC Optimization Marketing Websites Social Media 97

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 113

Facebook Effectiveness Ideal Customer Profiles Aggregators 113

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Business Brainz

MARCH 21, 2021

ABM is more than just identifying the target audience, reaching them, and engaging in a personalised way. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM?

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Only B2B

FEBRUARY 21, 2024

Laser-Targeted Campaigns: Tailor targeted campaigns that highlight your unique value proposition and win them over before they even consider your competitors. Hyper-Personalized Content: Use intent data to understand your audience’s specific needs and challenges, then craft targeted content that speaks directly to them.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Engagio

NOVEMBER 20, 2017

And valuable, relevant commercial insight comes from research. The depth of research will reflect which tier a given account is in. Tier 1: Deep research. Each account is treated as a “market of one”, with intensive research and account plans and full buying center mapping. Tier 2: Medium-depth research.

Account Based Marketing 63

Account Based Marketing ABM Research InsideView 63

Martech

AUGUST 24, 2023

CustomerAI Predictions lets marketers can create hyper-targeted audiences out-of-the-box, trigger customer journeys, and personalize multichannel experiences based on a customer’s lifetime value, likelihood to purchase or churn, or any other event tracked in Twilio Segment. EKOM also uses traffic analytics to create recommendations.

Marketing AI 85

Marketing AI Research Digital Asset Management Enterprise Management 85