Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. To achieve this, you should get an SSL certificate.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

JUNE 6, 2012

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). How to build an IA using keyword research. No one goes looking for white papers.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Biznology

MARCH 25, 2019

There are four types of search intent: Informational: When users have a specific question or are looking for more information about a particular topic. Commercial: When users are in the decision phase, they’ll make commercial intent searches that indicate they’re researching products. 5: Site speed is also critical.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

MARCH 8, 2018

In my research, about 80% of queries relevant to our audience are what we call informational queries: Composed of keywords about generic topics. A recent Google Search Engine Results Page (SERP). But if they are just getting into a field of study, they search by topic. Like this post? Sign up for our emails here.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

MARCH 12, 2020

Optimizing your content for informational intent. The first step and the first type of intent that you need to optimize your content and website for is informational intent – the idea behind it being that the customer is just researching some questions and topics that they’re interested in. Over to you.

Intent 104

Intent Startups SEO Paid Search Agency 104

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Keep it informational – let audiences know what your website is about. Research says that 75% of websites use it. And, once they enter your brand name, your website will show up in the SERPs. The age of a domain doesn’t matter.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

DECEMBER 6, 2012

Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search. The idea is people will rely exclusively on information from their friends and the people they follow. Not so with the SERP.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80