Biznology

FEBRUARY 9, 2018

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. It can include other relationships as well, such as taxonomies, information architectures, social listening queries, competitors, etc. ” Why?

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

NOVEMBER 18, 2016

And if they don’t act accordingly, at least you have the data, research, and insight to back up your investment decisions, right? Search is a critical piece. Whenever we start to review Google keyword data, one of the most common questions I get is: “How do you know our target audience is actually searching for that keyword?”.

Paid Search Agency 80

Paid Search Agency Keywords Landing Pages Privacy 80

Biznology

JULY 1, 2013

Most websites have a lousy search facility. You’ve tried searching websites and you hardly ever find what you are looking for–at least not without a lot of work. What is the search like there? Website search isn’t easy to make work–that’s why most of them don’t.

Marketing Websites 80

Marketing Websites Landing Pages Keywords Newsletter 80

Biznology

DECEMBER 21, 2020

That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit. Leveraging GMB to rank high in local searches.

Lead Ranking 197

Lead Ranking Lead Scoring SERP Mobile Marketing 197

Biznology

MARCH 8, 2018

After striking out with LinkedIn search, I searched in Google. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. When people are looking for content, more often than not, they search by topic.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

DECEMBER 7, 2017

A good thing to keep in mind is that search engine algorithms rate the relevance of keywords on pages and in the meta data, but also evaluate other information like the time visitors spend on your site, the presence of broken links, the inbound and outbound links, bounce rate, the pages viewed and more. Header tags.

SEO 140

SEO Dwell Lead Ranking Lead Scoring 140

Biznology

FEBRUARY 26, 2014

As with traffic and revenues, search hasn’t escaped this trend. In fact, 100% of the increase in overall search volume comes from… yep, mobile. According to comScore (and ably pulled apart by Search Engine Land ), search volume actually fell 6% in November last year. Read on, dear friends. Mobile matters.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. So the ideal in search engine advertising is to identify an attractive offer that also qualifies. Free information. Examples include a free case study, research report, or white paper.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

NOVEMBER 2, 2020

They have found you, searching around for a solution. A content offer is the most effective way to persuade visitors to give you their contact information. Offer a research report, a guide, a case study—something that will help them address their current challenges. Website visitors are among your most valuable prospects.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

OCTOBER 12, 2017

These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. Techies are not known for their ability to make complex technical information accessible to those unfamiliar with the products they build. It’s just hidden from them.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

FEBRUARY 10, 2012

So, hot on the heels of the SPYW (Search Plus Your World) incident which created such a stir amongst the Internet industry glitteratti and all of those “privileged” enough to consider themselves on the inside of the industry, Google rolls out a rather curious project called Screenwise. The new project is called Screenwise.

Privacy 80

Privacy Internet Marketing Amazon Search Marketing 80

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew has long been known as one of the foremost paid search experts in the world, so if you are interested in Microsoft-Yahoo! Me: How does mobile search play into this Yahoo!-Bing

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

MARCH 25, 2019

The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms. Transactional: These are search queries that indicate the user is looking to make a purchase. For example, YouTube.

SEO 151

SEO Planning Lead Ranking Lead Scoring 151

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). My team built a first-of-its-kind Watson-powered keyword research tool. Our collective 50 years of experience in marketing technology includes AI expertise. Conclusion.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. 94% of B2B buyers research online for purchase decisions. Search Engine Land ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

SEPTEMBER 6, 2017

You can increase the credibility of a straight testimonial by providing additional information about the customer’s application. All would benefit from clickable enticing chapter headings that summarize topics covered and allow the viewer instant access to information she cares about.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

MARCH 7, 2018

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. The straightforward information in a positioning statement seems like a good place to start. Neither did we.

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Biznology

APRIL 11, 2022

Start with a search on the internet for cybersecurity tools that best fit your business model. You’ll also want to consider working with a market research analyst. A market research analyst can help you define your customer’s needs, wants and desires through quantitative and qualitative studies.

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

SEPTEMBER 15, 2021

As consumers become more comfortable using voice search queries on their mobile devices and smart speakers, both B2B and B2C marketers should be considering how this channel will impact their work, whether its Siri, Alexa or Google Assistant. If that’s who your audience is, you can hold off on diving into voice search.

Privacy 104

Privacy Amazon Trust Marketing Marketing Mix 104

Biznology

AUGUST 16, 2019

Data Informs Competitor Research. take to the internet to conduct research. The way your prospects use keywords in search engines, the pages they’re coming from as they navigate to your site and the products they ultimately end up buying from competitors all add up to a considerable amount of potential competitor research.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

FEBRUARY 15, 2021

Add an informative graphic to your profile background. Do at least a bit of research about your target connection, to make your note relevant. “I Here follow some tips for how to position yourself on LinkedIn as a trustworthy professional, and not a jerk. . When setting up your profile. Use a professional headshot.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

DECEMBER 29, 2017

As interest grows, so will marketing departments focus on how to deliver consistent, informative, and enjoyable experiences—online and off—to customers and prospects. They are now responsible for researching and influencing 65% of purchase decisions, and in 13% they are the decision-makers themselves. We need to be on their wavelength.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

JANUARY 15, 2020

A transcription under a YouTube video embedded on your website boosts the page’s search ranking. Prioritizing informational needs over sales/promotional messages. Research tells us that a lot of people do both.). There’s no more cost-effective way to increase the value of any video than adding transcriptions and captions.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

JANUARY 4, 2019

It becomes the backbone for almost all other initiatives in marketing, including search optimization, public relations and press releases, email, social media, and paid listings. It helps with sales and search placement, and is the basis for social and lays the foundation for how you communicate with your customers or clients.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

MAY 29, 2020

Bad guys have come up with all kinds of scams and ploys preying on interest in information and remedies. Scammers cumulatively created over 35,500 unique websites related to COVID-19 in the last month according to Atlas VPN research , Some of these sites tried to swindle money by selling masks, hand sanitizers, or even virus testing kits.

PR 104

PR Phishing Cross-Selling Best Practices 104

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Biznology

DECEMBER 11, 2019

Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. While subdirectories are parts of your website (www.example.com/blog), subdomains are perceived by search engines as independent sites. Keep it informational – let audiences know what your website is about.

Domain 129

Domain Brand Identity Branding SERP 129

Biznology

JANUARY 26, 2017

Where buyers used to rely on conversations with sales people or subject matter experts to help them understand their problems and ways to solve them, they’re postponing one-on-one communications and doing much of the research themselves. claim to always research prospects before making contact ( Source ).

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

MARCH 1, 2019

In general, millennials use fewer sources of information than their colleagues. It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. 97% watch tech-related videos.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

OCTOBER 24, 2016

It should come as no surprise that the guy who wrote the book on search-first content strategy should elevate the role of SEO in a marketing center of excellence. SEO is first and foremost a market research discipline. Using keyword research, SEOs look for opportunities to connect with their target customers.

Enterprise Management 80

Enterprise Management CMS Development Lead Scoring Lead Ranking 80

Biznology

DECEMBER 15, 2017

The information in this article comes from the McKinsey Global Institute. In November of this year, the McKinsey Global Institute conducted new research about the future job landscape in the coming years. Stats from the McKinsey Global Institute. We are on the verge of so much automation and many jobs will be changing.

Work Management 163

Work Management Marketing Management Education Spending 163

Biznology

JULY 12, 2019

Insightful research and prudent positioning will make a brand “special” in the eyes (and hearts) of their target customers, offering a meaningful promise, a credible reason to believe this promise and a competitive edge. meaning something that can’t be found on the web using a search engine – any search engine).

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Biznology

JUNE 7, 2017

Even if you have shocking information to impart, let the content speak for itself. Probably not—unless a major university or organization has conducted research to back up your claim. While creating content, look for well-respected publications that publish research on the topic. Nonexistent Content. Unsubstantiated Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Better still blogging by brands?

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Biznology

JUNE 20, 2016

This means learning their information needs and using that data as the basis of what content you should write and how you present it. This was true in print and is even more apparent on the web, where you only get found if your writing is relevant to someone’s information journey. This is a harsh truth, but it is borne out by research.

Differentiation 132

Differentiation Terms and Conditions Lead Scoring Lead Ranking 132