Writing on the Web

NOVEMBER 27, 2014

I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others. Google that makes it easy to do research and locate information and people. Google that makes it easy to do research and locate information and people.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

JANUARY 9, 2014

Research what readers want most. Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. A key piece of research or poll? Information, inspiration, entertainment – what’s compelling? Starting to write your expert ebook is not the first step. Unique about your ideas?

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

OCTOBER 30, 2013

Apparently 90 percent of information transmitted through the brain is visual in nature. I researched this and found a new studio with very reasonable prices: wizMotions.com. As a kid I always read the “funny pages.” ” I still do; I immediately locate the “strategic humor” in Harvard Business Review.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

OCTOBER 30, 2014

You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. For me it’s all about the research and writing. Both professions allowed me to spend time doing what I love: research and write. Research and writing is my passion; it drives me.

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

JULY 8, 2015

In my previous post, Social Proof: Why It’s So Important , I reported on research that showed travel destinations with client recommendations and photos of the reviewer were selected 20 percent more than destinations with no review. But not all recommendations (and ratings) will yield the same results.

Click Rate 100

Click Rate Blogger Trigger Marketing Contact Marketing 100

Writing on the Web

SEPTEMBER 23, 2015

write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger. Does this happen to you?

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

SEPTEMBER 4, 2015

Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Preparation (Pre-writing) – Gather information and create your plan. Do you struggle with the creative process of writing blogs ?

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

JANUARY 19, 2016

Research has proven this.). For the next few months, we’ll spend time focusing on these areas, and make sure that we can offer you good, useful information that can help you get found, get known, and get clients. And, I am not really convinced that goal setting, even marketing goals , is always the best thing, either.

Content Marketing 100

Content Marketing Planning Content Marketing & Strategy 100

Writing on the Web

JANUARY 6, 2014

But in general, writing for digital is more conversational and informal. People don’t want to be lectured and they don’t want to read through a lot of background history or research. You can research, survey, and ask. It might work, but then again it probably won’t. ” How do you know what they are?

Rules 100

Rules Guidelines Press Keywords 100

Writing on the Web

NOVEMBER 8, 2011

Neurosense.co.uk / This brain scanning company teamed up to do research for Martin Lindstrom’s book Buyology- Truth and Lies about Why We Buy, an excellent read. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? Do not miss this book!

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

FEBRUARY 11, 2016

Even when you present statistics and research, don’t write it like a term paper. Promotional pieces are necessary, but remember they will only garner 25 percent of views and shares as other informative content. Find your voice and share your stories with readers. Have a point of view. Share your opinions, don’t be afraid to take sides.

Content 100

Content Consulting Newsletter Opinions 100

Writing on the Web

JULY 23, 2014

ContentforCoaches.com writing services provide well-researched, professionally edited articles for executive coaches and consultants to use ‘as is’ or with your own personal introduction, links to your web pages, and/or a conclusion with a call to action. I don’t want you to struggle with publishing your newsletter or blog ever again.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

DECEMBER 31, 2014

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. There are too many amateurs with junky sites cluttering up the Web.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. When was the last time you read a white paper that added real value to your research process? Introducing the new buyer This is not new information.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. When people do remember facts, it’s almost always in context.&#

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 11, 2014

Research has found that the most compelling subject and headlines cater to: The three greatest human goals: to make or save time, effort or money. This could range from, “Congratulate on their success”, to, “Contact me for more information.”. Grab Attention with a Compelling Subject Line and Headline. Include a call to action.

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Find your voice and share your stories with readers.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

MARCH 12, 2014

If you want to write an expert ebook that sells well on Amazon , you need to research first to find out: What’s already been published in your field of expertise? I’ve been experimenting with ebook research software and I’m pretty impressed with what the developers have come up with. What titles are selling well?

Research 100

Research Amazon Correlation Keywords 100

Writing on the Web

JANUARY 2, 2014

Information, inspiration, entertainment – what’s compelling? Decide which you want to do and outsource the stuff you’re not good at doing. If you want to write a book, start asking yourself some hard questions: What do you want to say? Do you have a message? For whom are you going to write your book? What do you want the book to accomplish?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

MAY 27, 2015

Information, inspiration, entertainment – what’s compelling? Decide which you want to do and outsource the stuff you’re not good at doing. If you want to write a book, start asking yourself some hard questions: What do you want to say? Do you have a message? For whom are you going to write your book? What do you want the book to accomplish?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. These posts probably have a mixture of case studies, personal stories and research.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

NOVEMBER 7, 2012

Jot down ideas of where you plan to find supporting research. You probably have a specific focus for your blog and readers depend on your information in that area. Ask them what questions you can research and answer for them. Look ahead for seasonal topics, read business news and review current events in your industry.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

NOVEMBER 27, 2013

Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. No matter what business or field you’re in, you can do this research. Create awareness of other sources for solutions to your readers’ problems.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

NOVEMBER 11, 2011

Market research : in 2005 corporations spent more than $7.3 Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. billion in US alone. In 2007, $12 billion.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Writing on the Web

JUNE 12, 2014

Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc. Let’s face it, there’s a lot of information to read on the Web. Don’t underestimate the time it takes for all the peripheral upkeep of blogging. Brains love order.

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

JUNE 8, 2010

I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Online Surveys & Market Research. Please take the poll, or just leave a comment if you use something not mentioned here… thanks!

Business Blogging 100

Business Blogging Tagging Customer Surveys Online Marketing 100

Writing on the Web

JUNE 19, 2013

Simply put, content curation involves: a) Researching and putting together top blogs on a subject. With OSE’s free services, you may not be able to get all the data, but you’ll still be able to gather information to get started with your own link building activities.If

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. You’ve saved me from oblivion. At first I thought, an SEO tool? – well, that must be for programmers and geeky types.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

OCTOBER 24, 2010

Neurosense.co.uk / This brain scanning company teamed up to do research for Martin Lindstrom’s book Buyology- Truth and Lies about Why We Buy, an excellent read. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

AUGUST 21, 2013

Offers interactive options such as downloadable information, comments, etc. They don’t research, they don’t learn from what others are doing. Provides interesting perspectives, solutions, and knowledge. Entertains in some way, through variety and utility. Consistently provides relevant value. Growing numbers of comments.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

OCTOBER 21, 2010

Market research : in 2005 corporations spent more than $7.3 Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. billion in US alone. In 2007, $12 billion.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JUNE 27, 2011

I started skipping the long research on a topic and reading up on its history. Of course, readers benefit because it is easy for them to digest information in lists and chunks. Nobody has time to read all those words anymore, especially not online. Then, at some point in my writing career I got lazy. Or maybe I got smart.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

NOVEMBER 29, 2010

The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. Especially in this era of information overload, we need to become more aware and considerate of our target audiences’ capacity to receive and retain messages. Only 3 main points or steps to your solutions.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Writing on the Web

OCTOBER 28, 2011

This information comes from research on neuromarketing and what makes people buy. These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

JULY 15, 2010

The Internet is becoming more influenced by brain science and research in neuro-marketing. How is brain research influencing marketers? Just as print publications are changing, so is the Internet and the way people read, perceive, and process information online. The social ‘Net gives voice to people. Customers rule.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 7, 2010

Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc. Let’s face it, there’s a lot of information to read on the Web. Don’t underestimate the time it takes for all the peripheral upkeep of blogging.

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

NOVEMBER 3, 2010

The new Scribe version also includes link building analysis AND keyword research… it’s pretty amazing. For more information and to access the special discount code, visit this page and follow the links and instructions. No blogger should publish without checking for these SEO basics. Blog this on Blogger.

Search Marketing 100

Search Marketing Optimization Content Marketing Blogger 100