Onalytica B2B

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Interview with ?Nikhil Jain

Onalytica B2B

Bio: Hi, I am Nikhil Jain, a “ResearchPreneur” – an Entrepreneur with research as his core interest to solve more complex problems and to build solutions for masses. In the research community, I have a fair impact through my publications and 2 book chapters. Location: Mumbai, India.

Startups 231
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Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

Don’t skip the research stage. It is very tempting to pace through the initial research and planning stages and jump straight to where you can take action and get results. This assessment will also inform whether you are focusing on a paid, earned or owned media approach or a combination of the two.

Planning 235
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Interview with Jamil Ahmed

Onalytica B2B

Chief Research Officer at Dresner Advisory Services, covering all things Business Intelligence, author, former Gartner Research Fellow RealBI and BIWisdom. Cindi Howson : Gartner VP Research, Business intelligence, data & analytics. WHICH BUSINESS INTELLIGENCE INFLUENCERS INFLUENCE YOU?

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Influencer Marketing: The Power of the “Micro-Moment”

Onalytica B2B

That consumers are pretty well informed of their product options (by the brands themselves, their own research or influencers), but they’re conducting their own personal brand validation by seeking out reviews from both influencers and strangers before they enter the buying journey. What does this tell us? What does this tell us?

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Why B2B Brands Should do Influencer Marketing

Onalytica B2B

Most B2B brands do put a lot of time and emphasis on creating informative content, however, while writing the content is arguably the most important part, this doesn’t guarantee success. Demand Gen’s B2B Buyer Behaviour Survey found that nearly two-thirds of buyers indicate that content had a significant influence on a decision.

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Digital Health Landscape 2015: Top 100 Influencers & Brands

Onalytica B2B

This is DTC (direct-to-consumer), which means it doesn’t require a doctor’s order for the consumer to be better informed of their health. But, with ongoing research that shows what helps or hurts our health, we are able to evolve solutions to help us prevent and better manage diseases such as obesity and diabetes.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Traditional advertising may well be the trigger, but it’s likely to just be the start of the customer buying journey; further research and verification is likely to be carried out via their immediate circle, influencers, or by turning to User Generated Content (reviews and ratings). By this logic, everyone is in theory, an influencer.

WOM 210