The Effective Marketer

JANUARY 31, 2012

LinkedIn for business updates relevant to employees and stakeholders. Twitter to distribute industry news and analysis highly relevant to its customer base. Facebook to provide in-depth information on its products and solicit feedback. A B2B firm might use …. LinkedIn as a recruiting channel.

Social Media 100

Social Media Media Merchandising Twitter 100

The Effective Marketer

MARCH 22, 2012

Create a knowledge base with relevant content that your sales team can leverage during the sales cycle. Lack of targeting (too broad a vision/strategy which is never revised). Evaluate each piece of content (quality, relevance, value, influence on buyer perception). Content Creation Challenges. The Complete B2B Persona.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

JUNE 29, 2011

Capture detailed lead information. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Negotiate for the full list of registrants. Promote your participation to customers and prospects prior to the show. Provide giveaways, raffles, and tchotchkes.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

FEBRUARY 9, 2012

Capture your target. Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. Making prospects speak your language.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. Who is our target? Maybe not so much. What is it for? What is our goal? What are our objectives? How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 7, 2012

Just be careful to follow all relevant laws. Ideally, the more information you have about your audience the better. However, even if you don’t have that information, you can still target your subscribers by publishing themed emails aimed at one or two specific segments. Reward Your Subscribers. Revamp Your Template.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100