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Onalytica B2B

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Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. Are they relevant to your brand? In-flu-who?

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Influencer Marketing: 14 Pearls of Wisdom

Onalytica B2B

How to identify your target influencers. Which social channels your target audience are on and the characteristics/culture of each channel. An equal value partnership is where the end goal is to deliver value to your target audience through influencers’ networks. How to define your influencer marketing objectives.

Planning 235
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Is Employee Advocacy Just for B2B?

Onalytica B2B

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. Each sector will also have different preferences over social media channels, and different types of influencer engagement targets. Influencer targets for content amplification.

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Influencer Marketing: Truth or Myth?

Onalytica B2B

Some understand the concept but don’t quite get the big deal, while others just simply do not know enough to hold an informed opinion. We must also understand how relevant they are and the extent to which they resonate amongst the wider influencer community. What topics are relevant?).

Planning 219
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Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. ” Lee Odden , CEO, Top Rank Marketing.

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Influencer Marketing: Where are Your Target Audience Being Influenced?

Onalytica B2B

Based off of this we’ve created our influencer marketing strategy and identified our influencers- now, it’s time to start tailoring your marketing activities so that you’re able to effectively reach your target audience through your influencers. But don’t consider the relevancy of their attention.

Planning 207
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Key Takeaways From our Influencer Marketing Huddle Workshop

Onalytica B2B

As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired.