DiscoverOrg

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. Many organizations are not sure how to interpret the data to then develop relevant actions as a result.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

FEBRUARY 2, 2017

Why did our co-founders Henry and Kirk pick Information Technology? More Than Just Information Technology Contact Data. According to an article in Information Week, revenue from big data and business analytics software is expected to rise to $187B by 2019. Why is that relevant? Why so high? Courtesy of CB Insights.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

DiscoverOrg

MAY 8, 2018

And most people know that salespeople have this information – so this is nothing new. For companies in your target market, it’s firmographic data: Industry. Most professionals have accepted the fact that this kind of information is available from third-party vendors or zealous internet researchers. Email address.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

MAY 7, 2019

You know a lot of target prospects don’t really have those job titles. Accuracy : Is the information correct? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If You’ve been in sales and marketing long enough to know it’s never quite that easy. The struggle is real.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

MAY 29, 2019

Who are the relevant leaders at their company? Who are your competitors in the target customer’s industry? With a little extra digging – or a sales intelligence tool like DiscoverOrg – look for: Who does their company target? Who are the relevant decision-makers at their company? First, the easy stuff.

Marketing Automation Services 200

Marketing Automation Services Software Top of Funnel Tips 200

DiscoverOrg

JANUARY 20, 2017

The study revealed that doing hard things is just as relevant to the performance of teams and companies as it is to individuals. If you’d like access to the complete Sales Development Benchmark Report, contact TOPO for more information on joining their Sales Development Practice. The Fastest Growing Companies Do Hard Things.

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120

DiscoverOrg

FEBRUARY 5, 2016

Rather than just casting a wide net, this approach allows teams to focus solely on specific accounts identified as ideal targets. Once reps have a list of accounts, they’re better equipped to formulate an effective message using relevant examples, case studies, and collateral that address a particular account’s needs and pain points.

Tips 120

Tips Case Studies Case Study Keywords 120

DiscoverOrg

JUNE 2, 2016

For highly targeted segmentation , your team needs more than just a job title — they need job responsibilities, seniority level, perhaps even technology stack or company size. To reach those prospects, they need contact information: verified email addresses, at a minimum.

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

DiscoverOrg

JUNE 1, 2015

Bezos’s email address is public, and he receives many emails from customers, which he forwards to the relevant people with one single addition: a question mark. Today, mobile email accounts for 15 to 70% of email opens, depending on your target audience, product and email type.

SMS 120

SMS Amazon Sales Cycle Practices 120

DiscoverOrg

DECEMBER 26, 2018

Check it out – the name of the relevant statute says it all: It’s the you CAN-SPAM Act. Because you can’t buy everything in the store – and your target market is not “everyone” – be sure to consume this blog before you wander down the cookie aisle. Is Cold Email SPAM? People are often surprised by this.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

DiscoverOrg

MAY 30, 2018

But here’s the good news: In spite of your small size, you have access to resources and data on your target buyers that, just 5 years ago, could be found only in the rolodexes of the most experienced sales reps. Identify your most immediately viable target buyer. Who is your target buyer? That’s frustrating. I don’t know, or 2.)

Ad Building 270

Ad Building Peer-to-peer Demand Generation Agencies Startups 270