B2B Marketing Traction

APRIL 28, 2014

They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Here is why they are wrong.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 14, 2011

Is it compelling and valuable to your target audience? They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. If you need a resource, New Incite provides content – visit our Outsource Content Services page for more information.

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

NOVEMBER 27, 2013

Please note: I requested more information about the survey results and statistics, including how many CMOs were surveyed, and I will report back and update this post when I receive it. Inbound marketing attracts buyers who have a need via relevant content. Marketing departments plan to spend $135 billion on online content in 2014.

Inbound Marketing 100

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 100