ANNUITAS

AUGUST 4, 2020

In fact, 58% of content marketers said audience relevance was the largest contributor to success. We take existing program data and benchmark performance against industry targets and ANNUITAS targets — so clients can get a sense of where they stand today against their peers, and what type of improvement demand marketing must drive.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

ANNUITAS

MARCH 8, 2022

The best chat tools are capable of orchestrating personalized conversations based on information your prospects provide along the way. You must know what informational needs a person has based on both their stage in the buying process and their responses to progressive profiling questions. But an early-stage user does not.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

NOVEMBER 5, 2020

From the insights gathered, we take that information and transform it to a three-step buyer journey that, at a high level, transitions from ‘engage’ to ‘nurture’ to ‘convert’. . Creating this outline also allows you to discover gaps in content that needs to be created, as well as identify content that’s still relevant and can be repurposed.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

MAY 28, 2020

There is a real risk of your audience experiencing “webinar fatigue” right now, so if you’re going to host one, make it valuable and make it targeted. That means that you need to be ultra-targeted in your webinar planning. But these are targeted outreaches to contacts we know are qualified and primed to an appropriate level (i.e.,

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

OCTOBER 31, 2023

Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention? ’ This is truly understanding where your buyer is in their journey, and delivering relevant information via the right channel, at the right moment in time.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

SEPTEMBER 24, 2020

Scaling telehealth programs up alongside targeted, strategic demand marketing efforts can help bridge the revenue gap created by COVID-19. We offer more information about how to do that in the blog post, “ 8 Deeper Questions to Ask to Understand Your Buyer. ”. You may also consider demographics in your segmentation. Conclusion.

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113

ANNUITAS

SEPTEMBER 22, 2016

Targeting: Right place right time is often the catch phrase for marketing automation. Progressive profiling is one way to add sophistication to your targeting and help deliver a more relevant experience for your buyer. Modern marketing is an art and a science and it has a lot of moving parts.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Email Marketing 133

ANNUITAS

SEPTEMBER 22, 2016

Targeting: Right place right time is often the catch phrase for marketing automation. Progressive profiling is one way to add sophistication to your targeting and help deliver a more relevant experience for your buyer. Modern marketing is an art and a science and it has a lot of moving parts.

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

ANNUITAS

SEPTEMBER 22, 2016

Targeting: Right place right time is often the catch phrase for marketing automation. Progressive profiling is one way to add sophistication to your targeting and help deliver a more relevant experience for your buyer. Modern marketing is an art and a science and it has a lot of moving parts.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

ANNUITAS

NOVEMBER 3, 2016

Contrary to campaigns, a solid demand generation program creates a gradual relationship with the buyer, aligning frequency of messaging and relevancy of content with their current place in their buying journey (and it is different for everyone). The focus of most campaigns are generally all about the organization itself or their product.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

Contrary to campaigns, a solid demand generation program creates a gradual relationship with the buyer, aligning frequency of messaging and relevancy of content with their current place in their buying journey (and it is different for everyone). The focus of most campaigns are generally all about the organization itself or their product.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

NOVEMBER 3, 2016

Contrary to campaigns, a solid demand generation program creates a gradual relationship with the buyer, aligning frequency of messaging and relevancy of content with their current place in their buying journey (and it is different for everyone). The focus of most campaigns are generally all about the organization itself or their product.

Enterprise Management 100

Enterprise Management B2B Marketing Campaigns Work Management 100

ANNUITAS

OCTOBER 17, 2014

They must serve a variety of different audiences with targeted, relevant messages that promote actions, while still remaining true to their brand voice, tone, and thematic, and business goals. Here are 5 best practices to follow: Identify Themes for your Messaging.

Practices 100

Practices Buyer Personas Multi-Channel Best Practices 100

ANNUITAS

AUGUST 6, 2015

Our prospects and customers are no longer passive targets. They are armed with all the tools and means to proactively access information and conduct product research all by themselves. And we must be able to do it quickly in order to stay relevant and competitive. Otherwise we’ll be left behind.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Buzz Advertising Benchmark 100

ANNUITAS

MARCH 26, 2013

A: Content marketing is the creation of valuable, compelling and relevant content, developed consistently, to create a positive customer action. A: Just a few years ago, there were only a few channels available where consumers could get their information. Q: Can you define content marketing?

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

MARCH 18, 2014

There is no doubt that the role of the B2B marketer has changed and this change has been led by the change in the buying process and the access to information that is at the finger tips of todays B2B buyer. Why am I talking about content in this discussion about technology?

Process 100

Process Planning Marketing Automation Services Demand Generation 100

ANNUITAS

FEBRUARY 1, 2011

This view of data underscores how valuable clean and relevant data is to marketing and sales success. By taking a look at the demographics and other characteristics of your customer base, you’ll be able to develop a profile (or persona) of your target organization and audience. It requires a process and constant attention.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

ANNUITAS

SEPTEMBER 15, 2020

It’s an engagement channel; a place where you connect with your buyers and offer relevant, valuable, substantive information. We’ll talk more about what qualifies as relevant, valuable information a little later on. As long as your audience thinks your content is relevant and interesting, that’s all that matters.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

MAY 12, 2023

A full journey orchestration flow beings to emerge, where businesses can: Optimize targeting and segmentation of both new and existing prospects Create optimal content across various formats (email, collateral, landing pages, chat experiences, etc.) Let’s overview how each incorporates generative AI.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

MARCH 26, 2020

According to a Demand Gen Report , this was echoed by a recent CMO Council report that found: Just 12% of marketers believe their content marketing programs target the right audiences with relevant and persuasive content. There cannot be gaps; organizations cannot create too much helpful content at this stage.

Demand Generation Agencies 162

Demand Generation Agencies Demand Generation Demand Generation 162

ANNUITAS

NOVEMBER 15, 2016

We scoured the web to find data, reports and relevant information on this unique group of marketers, however, we found most data skewed towards mid-size organizations or small business. For those of you thinking about developing your own research, you should go for it as it provides great insight into your target audience.

Customer Surveys 100

Customer Surveys Ad Building Peer-to-peer Demand Generation 100