Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

JANUARY 3, 2023

But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023. Google knows the value of relevant content, and so do your customers.

Marketing Strategy 347

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 347

Marketing Insider Group

APRIL 10, 2023

Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. The safer play — though it’s not easy by any stretch of the imagination — is to improve your strategies for attracting and converting prospects outside the Amazon ecosystem.

PPC 289

PPC Paid Content eCommerce Allocation 289

Marketing Insider Group

APRIL 10, 2024

Because of this, more marketers are turning to dynamic marketing strategies as a way to better reach their audiences. Put simply, dynamic marketing is a strategy designed to be adaptive and flexible based on customers’ behaviors and customer data. Be as specific, measurable, attainable, relevant, and time-based as possible.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Sales and marketing leadership need to align on: The business outcomes that your ABM strategy will achieve.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. Guest post by Natasha Lane. Plus, it’s a great way to reduce bounce rate, and it is highly shareable.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Sprout Social

JULY 13, 2022

You just need to gut-check your strategy against the right data. To help, we gathered all the information you need to get up to speed on the state of social media in Europe. These statistics will help you tailor your social strategy to the European market so you can remain on message across the pond and beyond.

Social Media 97

Social Media Stats Webinar Metrics Media 97

Webbiquity

JANUARY 24, 2023

While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year. Here’s a preview of five social media advertising strategies to look forward to in 2023.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. But here’s the catch – not many have a strategy that covers the whole business. If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Martech

NOVEMBER 14, 2023

At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race. In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging.

Planning 128

Planning Marketing AI Enterprise Management Work Management 128

Martech

JANUARY 14, 2022

Soccer needed strategies and tools to better identify its customers — who they were and where they were coming from. Moses and his marketing team worked with customer data platform Treasure Data to develop a robust customer experience strategy. Gather relevant business intelligence. To do so, U.S. Moses highlighted U.S.

Relevance 125

Relevance Digital Asset Management Loyalty Work Management 125

Webbiquity

SEPTEMBER 28, 2022

But highly relevant, personalized messages are much more likely to be read and acted on. To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Five Trending Personalization Strategies to Skyrocket Your Email Results.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Marketing Insider Group

OCTOBER 27, 2021

Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. Rather than relying on the chance that someone will open emails or view social posts, leading B2B marketers are developing comprehensive conversational growth strategies rooted in real, two-way communication.

Sales Management 350

Sales Management Conversion Ad Building Marketing & Strategy 350

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth.

Top of Funnel 105

Top of Funnel SEO Long Tail Marketing B2B 105

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. You can increase engagement, conversion rates, and overall satisfaction by delivering relevant content and recommendations to each prospect or customer, driving business growth.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. Relevant: Does your event goal align with your broader marketing goals?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Tiecas

APRIL 5, 2024

A documented industrial marketing strategy is critical for success. Did you know 80% of successful content marketers have a documented content marketing strategy? In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place.

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Go Beyond SEO

FEBRUARY 22, 2024

This is where expert Pay-Per-Click aka PPC for accountants strategies can make a significant difference. Key Takeaways: Expert PPC for accountants strategies can help accountants increase their online visibility. This information can be used to refine your digital marketing strategies and optimize future PPC campaigns.

PPC 78

PPC Marketing & Strategy High Quality Lead Landing Pages 78

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. If you’d like to learn more about elevating your own strategy, we welcome you to explore our SEO services. Both technically true!

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Content4Demand

NOVEMBER 16, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. B2B Content That's Relevant at the Right Time. This is something that I’ve advocated for a long time.

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Convince & Convert

DECEMBER 15, 2023

At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Tim Hanson is doing the same.

Social Media 154

Social Media SEO Cost Per Click Media 154

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines. However, various SEO pitfalls can hinder these outcomes. Click here.

Social Media 101

Social Media SEO Optimization Media 101

Stevens & Tate

APRIL 15, 2024

Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values. This approach not only informs viewers but also alleviates concerns, making the transition to senior living seem less daunting.

Video Marketing 81

Video Marketing Marketing Strategy Marketing & Strategy Planning 81

Adobe Experience Cloud Blog

JUNE 2, 2020

To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill. To be able to do this, marketers need to focus on a breadth of expertise and also be in close proximity with the go-to-market strategy and portfolio of offerings. It’s no longer enough to be a specialist. Leave your thoughts in comments.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Heinz Marketing

APRIL 14, 2022

So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Relevant Content.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. For brands and agencies alike, the platform claims to monitor over one billion sources for relevant mentions and comments.

Social Media 123

Social Media Tools Campaigns Media 123

Top Rank Marketing

FEBRUARY 14, 2024

By taking the following steps to develop your SEO link building strategy, you can put together a plan to grow your website’s authority and drive valuable referral traffic from key sources. To understand how to create an effective SEO link building strategy, you have to know what makes link building valuable in the first place.

Link Building 94

Link Building SEO Ad Building Lead Scoring 94

Martech

FEBRUARY 27, 2024

Dig deeper: Navigating the creator economy: Strategies for brands and marketing teams Finding the right influencer for your brand Early engagement with the creator economy allows brands to experiment with and refine their influencer marketing strategies, establishing best practices and fostering long-term relationships with key influencers.

Advertising Agencies 118

Advertising Agencies Brand Identity Branding Marketing & Strategy 118

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Relevance, relevance, relevance.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

MARCH 26, 2024

Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies. This allows them to push organizations’ strategies toward more data-driven and customer-centric approaches.

Allocation 92

Allocation Marketing & Strategy Business Forecasting 92

Marketing Interactions

MAY 21, 2018

It’s hard to inform anything about your content marketing strategy with such low results. We need to focus on pathways and progression to use content performance data to inform our content marketing strategy. Informing Your Content Marketing Strategy to Create Connected Experiences. Unique visits.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Top Rank Marketing

JANUARY 24, 2024

Always-on strategies. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. What is an SEO strategy? SEO strategy is a cornerstone of digital marketing. SEO content Content is the fuel that makes an SEO strategy run. Algorithms.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. TrueView in-stream ads can be highly targeted, and Google found that relevant ads get 3 times more attention than the average video ad. 1. There are 1.9 Currently, there are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Use data-informed equality goals to improve profitability and productivity Data provides a solid foundation for leaders to identify gaps in DEI policies, measure progress, and make informed decisions. This informed data practice is not only good for morale and culture, it’s also good for business. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69