Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Identify relevant keywords and phrases that potential viewers might use to search for your type of creative work.

Creativity 87

Creativity Optimization SEO Content 87

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. Then staying on top of the topic with regular updates is essential.

Google 96

Google Keywords FAQ Custom Publishing 96

Adobe Experience Cloud Blog

JANUARY 9, 2020

What is Voice Search? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

The Point

APRIL 16, 2019

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Zoominfo

AUGUST 11, 2022

Recruiters using TalentOS can search and filter job factors to discover passive candidates who might be unhappy and considering a change. Here’s how TalentOS can take your candidate search capabilities to the next level. This key information can be used in candidate outreach.

Paid Search Agency 130

Paid Search Agency Companies Zoominfo Class 130

seo.co

DECEMBER 19, 2021

LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. The search engines determine this by looking at the words in an article and deciding how relevant they are to each other. What is Semantic Search & Latent Semantic Indexing (LSI).

Optimization 115

Optimization Keywords SERP SEO 115

Contently

JANUARY 25, 2023

Forty-one percent of US adults use voice search daily. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Voice search enables instant gratification, providing an answer in seconds for about 94 percent of all search queries. Voice search is no exception.

Content 143

Content Mobile Marketing SEO Keywords 143

Zoominfo

AUGUST 11, 2022

To help solve that problem, ZoomInfo TalentOS is now equipped with Advanced Smart Filters that allow recruiters to fine-tune their candidate search. Smart Filters Enable Data-Driven Candidate Searches Say you’re a recruiter looking for candidates with a specific skill set at a competing company.

Zoominfo 130

Zoominfo Startups Work Management Top of Funnel 130

Top Rank Marketing

MARCH 18, 2024

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

KoMarketing Associates

JANUARY 3, 2017

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis.

Analytics 243

Analytics CTR Google Reachforce 243

Navigate the Channel

DECEMBER 20, 2023

In the fast-paced world of digital marketing, it’s easy to get caught up in the day-to-day tasks of optimizing paid search campaigns. Routine and scheduled maintenance are the keys to ensuring that your paid search efforts align with your overall business objectives. Incorporate relevant long-tail keywords into your strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

seo.co

MAY 15, 2023

But artificial intelligence is shaking up the search world more than those 10 blue links ever did nearly three decades ago. Here’s a glimpse in how AI is changing search and what you can do to stay relevant. Here’s a glimpse in how AI is changing search and what you can do to stay relevant.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Marketing Insider Group

MARCH 11, 2024

Once they do, your company has the information it needs to make contact. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. Your visitors won’t find your brand if you can’t catch the attention of search engines.

Top of Funnel 271

Top of Funnel Sales Qualified Leads Leads Lead 271

Choozle

NOVEMBER 14, 2023

Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it….

Top of Funnel 80

Top of Funnel Paid Content Paid Search Agency Funnel Advertising 80

ClickZ

FEBRUARY 25, 2024

In a move to bolster its Search business, Google has recently announced an expanded partnership with Reddit. Reddit’s platform, known for its breadth of authentic, human conversations and experiences, will now be more accessible to Google users, making it easier for them to benefit from the useful information available on Reddit.

Google 52

Google API Display User-Generated Content 52

Heinz Marketing

APRIL 14, 2022

Potential customers search and access content when they wish in their own timeframe. So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? Relevant Content. HINT: Information is not power, access to it is. Customer Obsession.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

Oktopost

MAY 24, 2020

The working relationship between marketing, sales and information technology is growing. Porter is not afraid to raise the challenges found in the often turbulent relationship between marketing, sales and information technology. From that point, IT can help bring the relevant information everyone needs into one place.

Planning 146

Planning Enterprise Management Peer-to-peer Advertising Agencies 146

Contently

JUNE 14, 2022

Why organic search matters when publishing content. In today’s world, consumers and businesses turn to search engines like Google for quick-and-easy answers to whatever questions or problems they have. Data has also shown that organic search drives significantly more traffic than paid search. Wait two weeks.

Paid Search Agency 186

Paid Search Agency Urgency Marketing SEO Eye-Tracking 186

KoMarketing Associates

JANUARY 16, 2018

With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. Even though this Bluehost graphic was published back in 2014, the list of systems is still very relevant and it provides a nice snapshot of each, for those that are looking to make a decision.

Marketing Strategy 249

Marketing Strategy Marketing & Strategy B2B Marketing Content Marketing 249

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel.

Contacts 52

Contacts Press B2B Outreach 52

SmartBug Media

JUNE 12, 2023

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

Cost Per Click 98

Cost Per Click Lead Scoring Lead Ranking Marketing & Strategy 98

seo.co

SEPTEMBER 13, 2021

Search Engine Optimization. However, SEO broadens your reach, as just about everyone uses search engines these days. Lastly, SEO gives you higher credibility and a perceived stamp of approval by search engines. So, how does PPC differ from organic searches, and what are its benefits ? Pay-Per-Click Marketing.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Sprout Social

AUGUST 17, 2022

For brands and agencies alike, the platform claims to monitor over one billion sources for relevant mentions and comments. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands. The post 10 social media monitoring tools to inform your campaigns appeared first on Sprout Social.

Social Media 125

Social Media Tools Campaigns Media 125

Anteriad

MARCH 15, 2023

Its application in search engines, like the Bing AI integration, is a particularly interesting development for B2B search marketing. It could turn the world of search marketing on its head. The chatbot offers a more conversational search experience.

Marketing AI 94

Marketing AI Search Marketing B2B Marketing B2B 94

Launch Marketing

MAY 25, 2022

Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global population, making it the top search engine. Search engines monitor and make all the calls when it comes to several areas of an online presence including advertising, placement, search results and more.

Social Media 125

Social Media Optimization Media Keywords 125

seo.co

NOVEMBER 1, 2021

Understanding keyword search volume is critical for engaging in meaningful keyword research , but many people misunderstand it. Keyword Search Volume Overview. Keyword search volume refers to how many searches for a specific keyword phrase on a search engine over a specific time period. Google Ads Keyword Planner.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

SocialPilot

FEBRUARY 12, 2024

Did you know that… There are around 6,000 tweets posted every second 500 million+ tweets posted daily And, in a year, 200 billion tweets per year ( 200 billion+ ) were posted However, have you observed that Twitter’s regular search features won’t allow you to find precise information?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

seo.co

MARCH 18, 2021

Understanding the difference between search clicks and search volume can help you to properly focus your marketing attention and more importantly, your marketing dollars so that they produce the best results. One such metric is the difference between search volume and search clicks and why it matters. Search Volume.

Click Rate 98

Click Rate Keywords User-Generated Content Acquisitions 98

Excelsior Research

JANUARY 9, 2022

Making Job Ads More Relevant. Making Job Ads More Relevant. Thus, they search online portals, social networking sites, and print media for job ads. If you think aspirants are not in search of work, my friend, you are living under a rock. But, these terms are not searched by applicants on the search engine.

Paid Content 52

Paid Content Relevance Paid Search Agency Ads 52

Marketing Insider Group

NOVEMBER 6, 2023

Your mission and vision statements, information about your projects, and other foundational facts about your organization live here. However, you won’t be able to engage site visitors, accept donations, and effectively disseminate information to supporters if your website isn’t well-built or established.

Paid Search Agency 245

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 245

Optinmonster

JULY 11, 2022

Looking for an easy way to add a custom WordPress search form? Search forms help visitors find the content on your website. In this tutorial, we’ll show how you can easily create a custom WordPress search form in just a few steps. Why Do You Need A Custom Search Form? The solution is to create a custom search form.

Class 98

Class Terms and Conditions Click Rate Rules 98

seo.co

MARCH 14, 2022

Voice search is the future of internet browsing & SEO. With voice search, people can dictate what they want to find on the internet and get results without typing anything into a search engine or clicking links. What is Voice Search? Voice search is an internet-based way to find information.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Content Standard

MARCH 9, 2022

For the search engine’s 23-plus years of existence, written content has been its bread and butter, historically making up the majority of initial query results one sees. MUM technology will eventually enable Google to become more of an “answer engine” than a traditional “search engine.”

Lead Ranking 132

Lead Ranking SERP Content CAN-SPAM 132

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Optimizing pages for local search opportunities, is key to ensuring small firms can compete in organic SERPs. A whopping 96% of people seeking legal advice use a search engine and 74% of consumers visit a law firm’s website to take action.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Martech

APRIL 25, 2022

A significant pain point was the website’s search function, which was the out-of-the-box tool that came with Magento, their e-commerce platform. Magento was slow at processing the data from their catalog, leading to a poor overall website search experience. Better search & discovery equals improved customer experience.

Merchandising 96

Merchandising Marketing Websites Customer Satisfaction Rules 96

DealSignal

MARCH 2, 2024

These insights are shaped by prescient, effective data, such as audience demographics, traffic sources, engagement rates, and attitudinal information, among others. Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions. Intent data for enhanced sales enablement 6.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52