WriteSpark

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When You Can't Find a Writer Who Knows Your Technology

WriteSpark

You'll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Very soon, you'll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls.

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When You Can't Find a Writer Who Knows Your Technology

WriteSpark

You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Very soon, you''ll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls.

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Better Targeting of IT Buyers with New Content Marketing Insights

WriteSpark

Globally Relevant Content. The TechTarget survey found that for IT buyers in most countries, localized content is less important than finding the best practices, product information, and research resources they need, even if those resources are available only in English.

Planning 120
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Better Targeting of IT Buyers with New Content Marketing Insights

WriteSpark

Globally Relevant Content. The TechTarget survey found that for IT buyers in most countries, localized content is less important than finding the best practices, product information, and research resources they need, even if those resources are available only in English.

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Missing Technical Details May Turn Away Buyers

WriteSpark

Can prospects easily find the technical information they need to even consider your product as a candidate for purchase? For example, buyers typically seek information about specifications such as size, capacity, and speed as well as target applications. For a diverse product set, define relevant details for each product or family.

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Missing Technical Details May Turn Away Buyers

WriteSpark

Can prospects easily find the technical information they need to even consider your product as a candidate for purchase? For example, buyers typically seek information about specifications such as size, capacity, and speed as well as target applications. For a diverse product set, define relevant details for each product or family.

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Refresh Your Best Marketing Content

WriteSpark

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120