Vidyard

NOVEMBER 19, 2020

If discussing sensitive information, password-protect your videos. Explain the business briefly: People care, but less than you think—stick to the mission and what’s most relevant to them, and avoid reciting company history unless it’s relevant. Knowing that your company was founded in 1942 isn’t relevant.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

MAY 16, 2021

) “What makes content engaging is relevancy. You need to connect the contact information with the content information.” – @Gail_Goodman , Co-founder & Chief Product Officer, Pepperlane ( Tweet this! ) “Whether B2B or B2C, I believe passionately that good marketing essentials are the same.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

APRIL 5, 2021

So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. 94% of marketers believe it converts the same or better than other content types.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

NOVEMBER 15, 2017

For those not keeping track, this follows the industrial ages of Steam (transportation and heavy manufacturing), Electricity (the light bulb and a much better way to shave), and Information/Computing (you know – Buzzfeed, Pinterest, Netflix, Emoticons). YouTube no longer cuts it as a video hosting platform for businesses.

Marketing AI 106

Marketing AI Video Marketing Marketing Management Paid Search Agency 106

Vidyard

DECEMBER 10, 2020

The videos were informative and well-produced. By adding in their customers’ names, details and relevant stats, they boosted engagement and helped close more business in 2020. . More Information: Read about the 2020 Winners: [link]. Runners-Up: RetroFoam of Michigan, Simple Strat. Runners-Up: InVision, Lightico. About Vidyard.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

Vidyard

AUGUST 4, 2021

animation, motion, sound effects, screenshots) and relevant video titles have an even higher chance of memorability. Yet long-term memory test results indicated that of those who did remember one or more emails, participants remembered details from a video portion of the email if included. Videos that included dynamic effects (e.g.,

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Vidyard

MAY 16, 2021

) “What makes content engaging is relevancy. You need to connect the contact information with the content information.” – @Gail_Goodman , Co-founder & Chief Product Officer, Pepperlane ( Tweet this! ) “Whether B2B or B2C, I believe passionately that good marketing essentials are the same.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

APRIL 5, 2021

So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. 94% of marketers believe it converts the same or better than other content types.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Vidyard

JANUARY 5, 2021

Here are some things to keep in mind: Which metrics will definitely be relevant to answering your question? All this information helps you predict both how much reps should be selling and how you can expect those numbers to increase over time as they develop more skills within their roles. Which metrics might be useful? If so, great!

Analytics 80

Analytics Top of Funnel Work Management Marketing Management 80

Vidyard

MARCH 20, 2018

Creating this brand requires that you: Become an information concierge Curate interesting content and resources to attract your buyers Socially surround your buyers and their sphere of influence Basically, you’ve got to leverage your social capital to build identity and relationships–and video can help.

Outreach 65

Outreach Forrester Social Networks Curation 65

Vidyard

AUGUST 14, 2020

Like captions, they present viewers with text versions of dialogue and sound effects, but also describe relevant visual elements. They’re great for viewers without disabilities who need to brush up on the video’s content or skim it for relevant information. If not, is that information available in a separate text format?

Video Marketing 65

Video Marketing SEO Guidelines Paid Search Agency 65

Vidyard

MARCH 23, 2021

Measurable The goal should be accompanied by a relevant key performance indicator (KPI) and metrics that can be used to measure its success. Use whatever sources of information are available to you to learn about the people you’re trying to connect with. Specific The goal should zero in on a specific aspect of your strategy.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

MAY 3, 2022

The new functionality enables sales managers to assign reps into different teams, and to apply different CTAs for each team to ensure that every rep has the most relevant CTAs at their fingertips.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Video Marketing 65

Vidyard

JANUARY 5, 2021

Here are some things to keep in mind: Which metrics will definitely be relevant to answering your question? All this information helps you predict both how much reps should be selling and how you can expect those numbers to increase over time as they develop more skills within their roles. Which metrics might be useful? If so, great!

Analytics 65

Analytics Top of Funnel Work Management Marketing Management 65

Vidyard

APRIL 30, 2021

Relevant Article, Comment, or Post ‘Hover’ 2.4 Using these five key points for your script ensures you have all the most important information touched upon in your outreach. Relevant Article, Comment, or Post ‘Hover’. The Benefits of Using Video in Sales Prospecting 2. Top Templates for Sales Prospecting with Video 2.1

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

MAY 23, 2017

One of the keys to a successful sales team today is understanding as much as you can about your prospective buyers’ interests so you can send them tailored messaging and get a relevant and timely conversation started. Today, your sales team is probably tracking a bunch of data. What Should You Be Tracking?

Video Marketing 80

Video Marketing Analytics Marketing Automation Services Webinar Metrics 80

Vidyard

OCTOBER 5, 2017

One of the best ways to find relevant prospects is looking at your existing lists of cold or underutilizes leads. You can nurture prospects by reconnecting with them in a timely fashion with relevant or new information. webinar with valuable, relevant information. Nurture Existing Leads.

Sales Cycle 58

Sales Cycle Cold Calling Webinar Metrics Ideal Customer Profiles 58

Vidyard

APRIL 3, 2019

Complete all your channel information: Description, logo, links to your site, and a contact email. Hide, add, or edit your videos If this is an old account, hide any videos that aren’t relevant to your customer journey, and make plans to update old ones. Also update the video names to be catchier and more clickable.

Youtube 117

Youtube Advertising Channels Branding Brand Identity 117

Vidyard

DECEMBER 22, 2017

It places customers at the front of the class where they learn faster and recall information more readily. As their account manager, you probably have access to a wealth of information about what they want. Offering them FAQs, long emails, or phone calls in a crisis is like offering them a textbook just minutes before an exam.

Loyalty 71

Loyalty Work Management FAQ Video Marketing 71

Vidyard

DECEMBER 10, 2020

The videos were informative and well-produced. By adding in their customers’ names, details and relevant stats, they boosted engagement and helped close more business in 2020. It’s fantastic to see this kind of focus on educational content from a commercial real estate company.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Vidyard

SEPTEMBER 14, 2021

Often informal, this video style allows you to introduce yourself and connect on a human level rather than through a cold text-based email. If you find a prospective client through a request for a mortgage rate quote or a submission for more information on your services, make a personalized video to follow up on that request.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

NOVEMBER 19, 2020

Tips for recording one-to-one candidate videos: Speak directly to them, as if you were there in-person Start with whatever’s most likely to interest them Use personal details so they know it’s not just a generic recording If discussing sensitive information, password-protect your videos See how Vidyard can help your business grow with video.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Vidyard

MARCH 15, 2021

In the shot with the whiteboard, there was a space to personalize the company name and change the three key takeaway bullets to make them relevant to that company. This means that every video you send requires information from a form to determine the personalized elements for that video.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Vidyard

MARCH 23, 2018

Personalized Video takes audience engagement to the next level by adding things like your viewer’s name, company, title or logo directly into a video—creating a truly unique/relevant experience. Typically organizations have been using personalized video in their outbound campaigns.

Personalization 96

Personalization Paid Search Agency Landing Pages Pricing 96

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. Marketers learn more about the pains, interests, and preferences of their audience, and prospects get more personalized, relevant content as a result.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

NOVEMBER 21, 2016

They have work to do and don’t want distractions or uninteresting information. You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site. Securely share your internal and confidential information.

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

NOVEMBER 21, 2016

They have work to do and don’t want distractions or uninteresting information. You can’t put internal (and confidential) information on YouTube, and you probably don’t have a background in IT or development to figure out how to embed video files on your site. Securely share your internal and confidential information.

Video Marketing 50

Video Marketing Tools Best Practices Youtube 50

Vidyard

OCTOBER 3, 2018

For full SEO impact, ensure that you give your videos search-friendly titles, complete all metadata fields available in your video management system, and include relevant copy on the pages you embed them on. Land account-based marketing (ABM) accounts: Personalize the videos each account can see so everything they discover seems relevant.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

MAY 9, 2017

This enables reps to focus on highly engaged and educated prospects and have more targeted and relevant conversations. In one day, CIOs and senior IT executives explore enterprise technology innovations, business practices and receive actionable information that enables them to meet the challenges of today and the future.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

FEBRUARY 28, 2018

Custom screen captures – Make sure that you’re sharing the relevant information that a customer wants to see while still remaining a part of that shot. Why not create a video with the right message that can be shared throughout the org to avoid that game of telephone?

Video Marketing 94

Video Marketing Ads Sales Cycle Deliverability 94

Vidyard

OCTOBER 27, 2019

The goal should be accompanied by a relevant key performance indicator (KPI) and metrics that can be used to measure its success. The goal should be relevant to your overall business objectives AND a good fit for the types of objectives that video is best suited to meet Time-Bound. Measurable. Attainable. An example of a S.M.A.R.T.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Vidyard

OCTOBER 3, 2018

For full video SEO impact, ensure that you give your videos search-friendly titles, complete all metadata fields available in your video management system, and include relevant copy on the pages you embed them on. Target verticals: Send targeted playlists of videos so prospects can browse and continue to find relevant content.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

AUGUST 13, 2018

A majority of videos are viewed on desktop or smartphones so it doesn’t need to be 1080 broadcast quality A little background ambient noise adds to the atmosphere and relevance Camera movement or speaker informality adds to the credibility 3 simple video questions that work every time Pose these three questions to the person you are interviewing (..)

Curation 118

Curation Top of Funnel Video Marketing Content 118

Vidyard

NOVEMBER 21, 2018

This information is invaluable to any marketer. Insert the most popular relevant terms into your video titles and descriptions to increase the chances of your videos being discovered. Once you have it, you’ll know exactly where to target your campaigns and which platforms you should use to launch them. Timing is important.

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Vidyard

OCTOBER 16, 2014

Jill Rowley, queen of social selling, defined social selling at Ignite as: using social networks to do research to be relevant to build relationships that drive revenue. Research There is so much more information about your prospects available to you now than, well, ‘before’ – both professionally and on a personal level.

Research 50

Research Cold Calling Social Networks Network Marketing 50

Vidyard

APRIL 30, 2021

Relevant Article, Comment, or Post ‘Hover’ 2.4 Using these five key points for your script ensures you have all the most important information touched upon in your outreach. It’s where you can give your prospect a little more information about your video, why you’re contacting them, and why they should watch it.

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Vidyard

DECEMBER 14, 2015

Finding captivating, relevant and creative new music for your video is challenging. On the one hand, the information age has brilliantly streamlined music discovery. Information technology has made new sounds and music accessible in ways like never before. Music Blogs – A hub of information. Blog writers are tastemakers.

Trends 50

Trends Video Marketing Lock-In Television marketing 50