LeadSloth
AUGUST 26, 2010
It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system.
LeadSloth
OCTOBER 26, 2010
Optimize Lead Nurturing Through Personalized and Relevant Communications. Relevant content is not just about the content the user cares about, but also what is important to them at the phase of the buying cycle they are in. Which content provided the desired lead interaction for which segmented list during which stage of nurturing?
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LeadSloth
APRIL 15, 2010
Nurturing is most effective if the messages are relevant for the audience. If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. The success of the campaign depends on your ability to send relevant content to leads. Segmentation. Data Quality.
LeadSloth
AUGUST 27, 2009
Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. In addition to this general trend, a whole array of software tools is now available to help the savvy marketer.
LeadSloth
SEPTEMBER 24, 2009
Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. Or give them more background information on prospects: how did they find the website, which pages did they visit, what whitepapers did they download, and so on. Improve Your Data Quality.
LeadSloth
AUGUST 11, 2009
If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients.
LeadSloth
JULY 12, 2010
Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.
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