KoMarketing Associates

AUGUST 20, 2020

Marketers have also been able to provide relevant content for their customers (37%) and measure campaign effectiveness (35%) with this information. While leveraging data and analytics has its benefits, it hasn’t always been easy for marketers to maintain this information over time. Bad Data and Its Impact on Marketing.

Marketing Report 201

Marketing Report Validation CRM Statistics 201

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Lists: When information can be easily presented in a series of data points, or steps to explain a process, Google will use lists in featured snippets.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

SEPTEMBER 22, 2021

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. Why This Stat is Important: Having an allocated budget for content creation is critical to being able to produce relevant and engaging content for your target audience. The 2021 State of Digital Content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

JULY 30, 2018

“Digging deeper, we also asked respondents what they find most valuable for each type of content – they’re looking for articles that are educational, timely and relevant, and alerts that are timely, relevant and brief,” wrote the authors of the report. Meeting Content Marketing Expectations.

Customer Surveys 153

Customer Surveys Content Paper Statistics 153

KoMarketing Associates

JULY 26, 2018

When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc. Be Timely & Relevant.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

JANUARY 23, 2018

Approximately 36 percent claim that they prefer to seek out information only when they need it, and 19 percent stated that they like to connect at trade shows. When it comes to replying to marketers, the majority (77 percent) said that they only do so when they are being presented with a relevant product/service.

Email Marketing 120

Email Marketing Paid Search Agency Trade Show Differentiation 120

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

JULY 2, 2018

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Nearly 84 percent increased campaign effectiveness. The Benefits of Personalization in Email Marketing.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In order to make a positive and lasting impression with prospects, both consistency and relevance are key. What does your audience like?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Are there any that are are no longer relevant?

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. Search Result URL Information.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

APRIL 10, 2020

All of these posts were several years old but could still be refreshed to become more relevant to what’s happening right now or adapted to identify updated tactics and solutions. A couple examples: In one client scenario we identified a series of legacy blog posts that were down year over year, contributing to performance declines.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

AUGUST 12, 2020

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. This reinforces the idea that your ad is relevant and is more likely to create a click. Benefits of Structured Snippets.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

SEPTEMBER 4, 2018

Not only should B2B marketers contribute comprehensive and accurate business information, but they should look for opportunities to incorporate inbound links to the organization’s website and key content marketing assets where appropriate. Contributed Community Activity. Owned Digital Marketing Assets. What About NoFollow?

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Participate in relevant discussions on Quora. Tactics that build brand awareness first and inbound links second.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 3, 2018

Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users. Acquisition reports in Google Analytics provide B2B marketers with more information about the marketing channels and campaigns driving traffic to your site. Geo >> Location. Acquisition.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

FEBRUARY 21, 2018

Marketers continue to turn to data and analytics to achieve top objectives, but research shows that they would still like to improve their use of this information. Forty-one percent would like to integrate data across more technologies, and 40 percent want to generate more reliable and relevant data.

Analytics 138

Analytics Class Marketing & Strategy Customer Surveys 138

KoMarketing Associates

JANUARY 23, 2018

Your company gives people the right content – relevant content – for wherever they are in the buyer’s journey. The right content is relevant and useful – both to your business and your audience. Heck – even relevant-but-off-message high-quality content really won’t help. All the best practices are employed.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

DECEMBER 12, 2019

It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Not doing so can be detrimental by making the company look unprofessional or outdated because of incorrect or missing information on its page. Updated Information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Make sure that it is accurate information being presented. Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

JANUARY 22, 2018

Clutch and Ignite Visibility recently conducted the “How Organic and Paid Search Inform SEO Strategy” survey to gauge how marketers are targeting their SEO efforts. Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

JANUARY 30, 2018

However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. Google AdWords and Bing Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 13, 2018

More importantly, customers appear to be willing to provide more information to receive personalized marketing content. As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal.

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

OCTOBER 13, 2016

This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. To put it simply, SEO helps increase relevant organic traffic to your website by optimizing your content for items your target audience are searching for (through various on-page and off-site tactics).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

JUNE 19, 2017

Learning takes a lot of time, which is why CXOs need business insights that are comprehensive, relevant and clear,” explain the authors of the report. B2B marketers have been working to maintain the accuracy of data and analytics as they collect more information than ever before.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

KoMarketing Associates

OCTOBER 15, 2019

LinkedIn is a prime platform for B2B companies looking to gain relevant web traffic, social media engagement, and high-quality leads through paid social media advertising. Image from Sprout Social.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

APRIL 3, 2017

New research suggests that B2B marketers are satisfied with the third-party resources they turn to for data, but they have more confidence in the information they harness through their own CRM. When respondents’ records conflict with the information from outside sources, 27 percent say they “keep both (records) and reconcile later.”

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

JUNE 30, 2015

Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites. Respond to questions and statements.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

APRIL 18, 2019

There are many reasons why customers click on paid-per-click (PPC) advertisements, but new research suggests that they may turn to certain webpages over others because they directly answer their search queries and provide relevant content. Clutch recently surveyed 506 people who clicked on PPC ads to learn more about why they seek them out.

PPC 121

PPC Customer Surveys Paid Search Agency Intent 121

KoMarketing Associates

NOVEMBER 8, 2018

Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. This is useful for an organization that has an audience who may consume content and information online differently. This can help increase repeat sales and referrals.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Ultimately, optimizing existing blog posts will increase organic traffic, help reach new and highly relevant audiences and boost conversions. Consider the longer tail terms that are most relevant to the post.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

APRIL 2, 2019

According to the 2019 study of B2B content marketing from the Content Marketing Institute and MarketingProfs, 9 in 10 of the “most successful” B2B content marketers prioritize their audience’s informational needs over the sales/promotional message. To get started, simply answer questions relevant to your industry and expertise.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

FEBRUARY 13, 2020

Nearly 47% of marketers claim that their information is siloed and difficult to access. B2B marketers should constantly aim to identify and address the questions that customers are asking, the information they are looking for, key challenges they are facing and painpoints they are experiencing. Align content and sales.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

AUGUST 15, 2017

Armed with this information, you could then determine a new keyword to focus the post on if it made sense to do so. Crosslink to Relevant Pages : You should pay attention to crosslink opportunities to other pages on your own website. Below is an example of the keywords and position (from SEMrush) for a post I wrote in the recent past.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

KoMarketing Associates

DECEMBER 5, 2018

This first link will likely be the one Google primarily attributes a (small) percentage towards keyword relevance. And as previously alluded, cross-links should be relevant and add value for the reader. Lastly, organizational pages refer to company information, leadership bios, event pages, etc. Lead Nurturing Assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

AUGUST 10, 2017

The add-on features include creating a customized Weibo short URL, adding your website URL and other relevant URLs that your profile can link to, showing sliding images with external links, etc. . Completely Fill out Your Contact Information. Also, a verified account will not be limited to a 70 character description. Final Thoughts.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Paid Search Agency B2B 136