Kaon

SEPTEMBER 25, 2015

One set of highly relevant KPIs. I learned a great deal of information and hope you did too from reading my posts! The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. What is the unified business model? One process.

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

Kaon

MARCH 24, 2016

Engagement is all about a bidirectional interaction, wherein the customer is not a passive recipient of information, but rather plays an active role by asking questions, driving the direction of the discussion, and deciding when and where to dive into details. This emotion builds a visceral connection to the experience.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

JULY 31, 2015

The combination of increasing global competition, demands for shorter product development life cycles, more complex purchasing environments, and a changing dynamic in buying behaviors has resulted in an imperative to change the way that prospects and customers access information.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

JULY 27, 2015

CEOs are also relying on the CMO to make the connection to the customer, introducing the CEO to key thought leaders in relevant markets and to key customer decision-makers. CMOs Are Key to Sales Success.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

OCTOBER 4, 2017

AR is the ability to insert digital objects into a camera view of the real world, based on information about the scene that is within the camera’s view. This is also the case with augmented reality (AR) and virtual reality (VR), two distinct but related technologies that have become popular in the business and consumer press.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

AUGUST 2, 2017

When it makes sense to overlay marketing information on a real-world scene (say, for example, showing a unique internal product feature that can’t be seen from the outside), then there is a memorable and meaningful association of the technology to the marketing message.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

JUNE 16, 2015

There’s a false perception that the millennial generation has the attention span of a gnat; it is that they have been trained to digest a high frequency of information. The more relevant the content posted is, the more likely a company will engage with the Gen Y generation. Social Media Channels are Essential.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

OCTOBER 21, 2015

On our virtual experience, we actually have the information of how to take out the power supply and put it back and we can embed this information into the product,” he said. Adaptability : The virtual experience allows Seagate to customize information to each audience. You can spin things around. You can zoom in.”

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JULY 14, 2015

Using content marketing to deliver a compelling story allows marketers to build an emotional connection with the audience, bringing to life the information and making it relevant, interesting, and useful. When multiple senses are employed in processing information, the level of retention increases. Show, don’t tell.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100