Reason 3:  Intelligent creative is crafted to convey a message and offer that is relevant, timely and makes sense to the correct audience. Benefit : Every creative piece is designed to capture more information about your audience to build your database. Barb Coté. Here are my seven reasons why you should pick an analytics and creative partner under one roof. Let’s call analytically–driven creative “intelligent creative” for the sake of this post.). Reason 1:  Intelligent creative is not an add-on service, but should be part of an integrated, customized marketing strategy. MORE >>

How we help them with analytics, strategy and marketing technology today really goes beyond just the marketing process, helping them deliver a consistent and relevant brand experience across the entire consumer relationship. Consider Evangelists as a special target audience that should have all the most up-to-the-minute information about your products and services so they can give the right advice before you ever have the chance to talk to a prospect.  Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  Share. MORE >>

When we lose sight of the fact that we are a legitimate email sender, we sometimes mask the relevance of an email by being too “salesy.”. Could not have said it better myself!    The point is, we send out campaigns, ideally to foster relationships with our customers, whether it’s through providing helpful information, incentives, product offers, downloads, or promotion of a brick-and-mortar storefront. Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine. What a great piece for DMNews to include. DMNews 2010 Essential Guide to Email Marketing. Digg this! MORE >>

Is it to just land on the page, verify their contact information, download a brochure, answer questions, make a purchase, or go to another page? Weed out unnecessary information (navigation bars and secondary offerings) that might cause them to wander off course or become confused as to why they are there. You want to share real information, tailored to the search that the respondent was pursuing. Users may look a great deal at a certain paragraph of text because the content is relevant and interesting. Barb Coté. Define WHAT a conversion is. Deliver AS PROMISED. MORE >>

And, if you can work these issues out, attempting to dynamically integrate this information into your ongoing,changing marketing and campaign planning processes can be a daunting task. Our approach to this problem is to leverage customer and marketing information using analytics to come up with what we call the “Loyalty Metric,” a measurement that allows clients to make business decisions based on a real and accurate lifetime views of the customer, not just a 12-month or even 60-month snapshot. Bill Harriss. Makes sense, right? The Challenge. that can stand in the way. Tweet This! MORE >>