Everything Technology Marketing
FEBRUARY 19, 2011
Remember that social media is all about conversations, and sharing interesting information with people you trust. At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. Great question.
Everything Technology Marketing
APRIL 4, 2011
Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision.
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Everything Technology Marketing
MAY 24, 2010
Adapt to Stay Relevant Our entire approach to marketing has to change if we want to stay relevant and add value to the business in this new environment. Now imagine the information customers are finding is yours. With compelling content that is relevant, valuable, and of high quality.
Everything Technology Marketing
MARCH 27, 2010
Therefore you’ve probably have already chartered your marketing team to collect relevant customer-related information. But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior?
Everything Technology Marketing
MARCH 14, 2011
In addition to your unique business and functional message, make sure to also embed a unique version of the “generic” cloud value proposition (lower cost and complexity, higher flexibility, faster on-boarding, seamless scalability, etc) into your marketing message and make them relevant and specific to your offering. (3)
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