eTrigue

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Email Marketing vs. Marketing Automation

eTrigue

The result is that prospects get content that isn’t relevant to them – not the right time, nor the right content – which may cause prospects to disengage, or worse – unsubscribe. Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect.

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The Need for a Demand Center

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Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Set up an automated email that’s triggered within minutes of someone subscribing to your email list or requesting more information. And don’t forget dessert: consider presenting a relevant link to a tidbit of further information they might be interested in. Keep it light. And do you know what busy people appreciate?