Digital B2B Marketing
MAY 28, 2015
We are just cluttering our minds and our desks with information that is far more interesting than useful. We need to be more relevant to our audience. We need to redouble our efforts to be relevant and valuable to the people we want to reach or they will just keep tuning us out. We need more actionable insights.
Digital B2B Marketing
MAY 17, 2011
Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts. Relevance is the New King. Relevance requires BOTH. This will be the new bar for relevance. It is no longer content or context. Inbound Marketing.
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Digital B2B Marketing
SEPTEMBER 2, 2014
Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects. For your email marketing to be relevant, you need to know what they are interested in now , not six months ago. Of course we get it wrong!
Digital B2B Marketing
JANUARY 22, 2013
Media Buying: Start Testing It If you already advertise online with targeted publishers and relevant data is available, test it. Serendipity is when you deliver exactly the information needed, without it being requested or making the recipient feel like you have hacked into their email.
Digital B2B Marketing
SEPTEMBER 11, 2012
We Pledge to Deliver the Most Relevant and Interesting Paid Tweets Possible To deliver the most relevant and interesting Paid Tweets to you, we will require all advertisers to target Paid Tweets, giving them a very real incentive to only deliver the most relevant Paid Tweets to every Twitter user.
Digital B2B Marketing
DECEMBER 20, 2011
Capturing registrations is an uphill battle, requiring you to establish the credibility and relevancy of every piece of content you offer in your lead generation program. The content you are using for lead generation is expected to be valuable, you only need to establish the information’s relevance to the audience.
Digital B2B Marketing
MARCH 12, 2014
Your broad category content, the content that often pulls in the largest audience, gives you very little information on its own about the individual’s intent. Your highly focused, long-tail content provides the most information about intent, yet it reaches only a small audience. It is very similar with content. In Practice.
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