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Content Relevance- Keeps It Far From Boring

ANNUITAS

It could be a few reasons, but most of all, it has to do with relevance of the content. If your Buyer wants and needs the information that you are delivering, they are likely to Engage with it and ask for more (opt-in or provide additional contact information). But how can marketers ensure their content is consumed?

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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

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This way you are able to be a steward of – and stay relevant throughout – the customer journey. Ability to protect your valuable content: Competitors and the broader marketplace should not be stealing your ideas. There are a lot of reasons to (re-)consider content gates … but with a caveat.

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Translating Online Behavior into Meaningful Conversation (Part One)

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They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Part one is about capturing the most important information and making it easily accessible. That’s the information your sales team should leverage to drive real conversation with prospects.

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Salesloft’s Latest Release Focuses on Partner Ecosystem, Improved AI and a New Mobile App

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We like that Salesloft is taking an open and wide-reaching approach to augmenting its product – acknowledging it must be an integral part of the go-to-market stack – with richer data sets so sellers can be both prompted in more intelligent ways and make more informed decisions on whether or not to take action on Salesloft insights.

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Capturing Your Buyers’ Most Meaningful Online Behavior

ANNUITAS

They’re risking the user experience by asking prospects for information that has already been given, and prospects feel the friction. Part one is about capturing the most important information and making it easily accessible. That’s the information your sales team should leverage to drive real conversation with prospects.

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Behind the Buzzwords: Omnichannel

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Instead, you’ll likely just end up wasting a lot of money on a bunch of channels that aren’t relevant to your target audience, or serve up content in channels that don’t match whatever stage of the buying process your prospects are in. Start by asking yourself: Where are your prospects going to get their information, and why?

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

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Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise. The AI-powered tools can help engage buyers, provide product and buying information and streamline post-sale return and support processes.