Digital B2B Marketing

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Potential providers: ReadyContacts or ReachForce. Expect to pay anywhere from a $0.50 per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. Renting a B2B List.

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Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

Use third-party data about visitors here to deliver information that is more likely to be relevant to each visitor. You need to clean up your data and append information that enables relevant segmentation. Don’t be lulled into a false sense of confidence even if you have relatively current information collected on your website.