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Webbiquity

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Site navigation that makes it easy for potential customers to find the information they need.

Design 268
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How to Create a COVID-era Event Marketing Plan

Webbiquity

Your event’s website and social media accounts host essential event information ranging from the basics—when it’s happening, where and how long it will last—to details about specific panels and event offerings. If possible, this content is a great place to leverage visuals and information from previous events.

Planning 331
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The 10 Best Webinar and Webcasting Tools

Webbiquity

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Customers reported a range of issues with performance, ease of use, and support. Several elements determine the success of your webinars. Average user rating: 8.69.

Webcast 363
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12 Fascinating Facts About Global Internet Use in 2021

Webbiquity

The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. The number one reason for using the Internet is “finding information” (63%). Here are 12 more interesting findings from this impressive research effort.

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Monitoring The Data That Drives Retail Success

Webbiquity

When recording sales data by day, try to log any information that might be relevant for that day. For comparing your sales in the future, having a record of the factors that affected your trade on that day will give you the information that you need to make decisions or understand why you may be trading up or down. Sales By Location.

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Legal Versus Ethical: Web Scraping Edition

Webbiquity

A wide range of tools and technologies have been developed to facilitate web scraping. Web scraping is the automated process of extracting and organizing publicly available information on the Internet. Information retrieved from web scraping should also never be used for discriminatory practices. Guest post by Christof Leitner.

Ethics 274
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How to Personalize Your Small Business Marketing Strategy

Webbiquity

With email blasts, aim to have short and snappy informative text that gets straight to the point. Grace Murphy is a business writer with experience supporting a wide range of clients throughout the corporate landscape. Her writing is informative and succinct, with actionable advice and inspired insight.