Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. This question serves your selling strategy in a number of ways.

B2B Sales 252

B2B Sales B2B Allocation Work Management 252

SendX

APRIL 26, 2021

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Marketing Insider Group

DECEMBER 9, 2019

In PAN’s recent 2019 Content Fitness Report , 100+ content marketing pros were asked questions about how their content strategy is performing. The post 5 Questions to Boost Your 2020 Content Marketing Strategy appeared first on PAN Communications. PAN specifically asked them about integration, and 62.5%

Marketing & Strategy 298

Marketing & Strategy Marketing Strategy Content Marketing Planning 298

Zoominfo

SEPTEMBER 24, 2018

To become one of these top performing sales reps, you must know what questions to ask. Questions to Discover Aspirations and Afflictions. There are certain questions you can ask to uncover both aspirations—the buyer’s goals—and afflictions—the buyer’s pain points. Keep reading to learn more! How are these areas affecting you?

Buyer Need 241

Buyer Need Work Management Zoominfo Marketing Management 241

Walker Sands

FEBRUARY 21, 2024

Start with these four questions. At Walker Sands, we believe that great B2B marketing is outcome-oriented and audience-obsessed, so we like to think of this first question as a formula: How might we [outcome] among [audience] ? Take the time to research your company, industry and audience to inform your next move.

B2B Thought Leadership 59

B2B Thought Leadership Planning Thought Leadership Marketing & Strategy 59

The Point

JUNE 25, 2019

The reasons for this are varied, but many of them center on the quality of the underlying data, and the degree to which information about a particular lead, or opportunity, or closed deal is captured and tracked accurately. A good starting point is a mini data audit, focused on the following questions: * Are you capturing lead sources?

Marketing Attribution 242

Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

Stevens & Tate

DECEMBER 6, 2022

The following are five common questions that you might have about attraction marketing, along with strategies to consider for executing this type of marketing: 1. You then provide content on your website that helps inform your leads about your brand and presents your brand as a valid solution to their problems or needs.

Marketing & Strategy 132

Marketing & Strategy Marketing Strategy Top of Funnel Cold Calling 132

BOP Design

OCTOBER 18, 2022

As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B. First, include a well-written and designed homepage, product or service pages, company information, educational resource pages, and information on the types of firms you work with or serve.

Design 107

Design Marketing Websites B2B Advertising Agencies 107

Martech

NOVEMBER 16, 2023

For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point. The prospective one should ask themselves: “If I could go back to the start of this project, what questions would I ask with what I know now?” Compiling a list of questions should not be a challenge.

Work Management 85

Work Management Marketing Management Wiki Vendors 85

Content Standard

AUGUST 5, 2022

” I would argue that the question we should steer them towards, instead, is “What are the one or two things we can do that will have the biggest possible impact?” These three questions will help you get more surgical and craft marketing content for the “now” that your business and customers are operating in.

Planning 133

Planning Top of Funnel Paid Search Agency Work Management 133

SalesIntel

NOVEMBER 14, 2022

Qualifying questions are the gateway to not only moving forward in a sale but also building a positive reputation among prospects by demonstrating your interest in their specific needs. What is a Qualifying Question. Best Sales Qualifying Questions. Qualifying leads can feel like a tightrope walk. 1: Where Does it Hurt?

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

Launch Marketing

JUNE 7, 2023

This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled, but many companies that have planned to release new products or services might be questioning their next move. We’re here to tell you it is okay to feel uncertain and have questions about a product launch in this economy.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

The Point

AUGUST 25, 2020

The following list of questions is excerpted from that workbook, and is an effective starting point for gauging how ready your organization is to fully execute on ABM. 12 Questions – A Checklist for #ABM Readiness Click To Tweet. What information do you have on those contacts and when was the data last updated?

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

SmartBug Media

APRIL 5, 2023

In this blog article, we will cover what they are, why they are important , and some good questions to ask before creating your buyer personas. Although questions may change from industry to industry, the 55 interview questions below should help guide your conversations. Career Questions In what industry do you work?

Buyer Personas 98

Buyer Personas Advertising Agencies Demographics Mobile Advertising 98

Hubspot

MAY 12, 2023

How do you prepare for a test when you don’t know what questions they’ll ask? Fortunately, most hiring managers stick to many of the same executive assistant interview questions and themes. In my interview, one of his first questions was, “How do you feel about [gesturing at his desk covered in papers] this?”

Work Management 72

Work Management Positioning Software Paper 72

Vision Edge Marketing

MARCH 8, 2022

This particular app provides the insurance company with its customers’ health information, information they might not normally have access to. Begin to widen your field of vision with these 10 questions: Can you articulate in 1-2 sentences your customers’ primary needs, pains, passions? But what is it really?

Marketing Management 172

Marketing Management Paid Search Agency B2B Sales Planning 172

Launch Marketing

NOVEMBER 1, 2023

Ensuring the Right Hire: Identifying VP or Director of Marketing Interview Questions and Answers to Look For Now that you know what you would like your new marketing hire to accomplish, how do you ensure the candidate has the right skills? Question: How do you approach market research and audience segmentation to inform marketing strategies?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Zoominfo

MAY 5, 2019

But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program? This raises the question, how often are you sending email campaigns to inaccurate or stale email addresses? Not sure where to start?

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Sprout Social

AUGUST 17, 2022

Brands should track everything from shout-outs and reviews to questions and complaints. The post 10 social media monitoring tools to inform your campaigns appeared first on Sprout Social. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. .

Social Media 125

Social Media Tools Campaigns Media 125

Heinz Marketing

AUGUST 26, 2020

Creating an accurate and actionable B2B buyer persona means asking the right questions about your targets, the outcome of an effective buyer persona isn’t a grouping of stereotypes or uninformed assumptions. But what are the questions to ask? They are Uta Hagen’s “Nine Questions” and they are as follows: Who am I? Where am I?

Buyer Personas 136

Buyer Personas Ideal Customer Profiles B2B Work Management 136

seo.co

FEBRUARY 8, 2023

To simplify your search for the right SEO service , you need to ask the right questions. Tests have shown that users pretty much depend only on the information that appears on the first page of Google and Bing searches. Let’s look at some of the key questions you need to ask an SEO provider before you choose to hire them.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

Launch Marketing

FEBRUARY 1, 2023

The big question is, are you prepared to create and execute a PPC campaign? To help streamline the process of putting together a successful PPC campaign, we put together four of the top questions teams should answer before launching. If any of these questions remain unanswered, it might be time to reevaluate utilizing PPC.

PPC 116

PPC Campaigns B2B Budget Programs 116

ANNUITAS

FEBRUARY 3, 2020

And it starts by asking questions with the goal of understanding your buyer – not selling to them. Most of these acronyms ask questions like: Do you have the budget to fund this project, or are you still working to build the business case? What information is most helpful as you’re researching new solutions?

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

Webbiquity

AUGUST 6, 2019

Here are three key questions to ask your SaaS provider about cybersecurity. And knowing the right questions to ask of the SaaS provider is your secret weapon: Question 1: Does the SaaS vendor have publicly published security policies? Question 2: Does the SaaS provider have any information security accreditations? .

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Launch Marketing

DECEMBER 14, 2022

Whether you are taking a step back and reevaluating your B2B blog approach or checking in to make sure your content strategy is on-track, answer these three key questions to get a clear understanding of your B2B blogging success. Backing up information with relevant stats can solidify points made throughout a B2B blog.

Paid Search Agency 110

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 110

Marketing Insider Group

MAY 11, 2020

It is customer-focused, answering important customer questions and meeting their needs and challenges. It allows businesses to reach, engage, and convert customers they would have never seen by using the keywords customers use and creating the content they consume on your own website to answer those questions.

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Martech

MAY 3, 2023

Other questions to ask: How do you calculate search volumes? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts. Are they showing us our “must-have” features?

Enterprise Management 103

Enterprise Management Digital Asset Management Work Management Marketing Management 103

Litmus

NOVEMBER 16, 2021

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Martech

JANUARY 26, 2023

Here are 37 questions to ask vendors during the software demo to help you gauge whether the tool you are evaluating is the right one for your organization: Explore platform capabilities from vendors like CallRail, Invoca, CallSource, DialogueTech and more in the full MarTech Intelligence Report on enterprise call analytics platforms.

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

Launch Marketing

JUNE 8, 2022

Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece. You might be asking questions such as “How long should a blog post be?” eBooks: eBooks incorporate valuable information and visual elements.

Content Marketing 127

Content Marketing Paper Content SEO 127

Launch Marketing

DECEMBER 1, 2021

While there are several ways you can go about a competitor social media analysis, it is instrumental to have insight, and answers, to a few questions. Here are six key questions to ask, and answer, when evaluating your competitors on social media. The information you gather here can generate ideas for your own social media strategy.

Social Media 127

Social Media Analysis Media Ad Frequency 127