Martech

FEBRUARY 24, 2022

But since these systems often come with hefty price tags, it’s important to cover all of your bases when navigating the purchase or upgrade process. Don’t hesitate to ask for a demonstration of the specific capabilities that you have identified in your RFI/RFP. How do you protect and secure customer data? Import and segment data.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Vendors Marketing Automation 117

Martech

JUNE 17, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. One-size-fits-all marketing doesn’t work; buyers know what information sellers should have and how they should use it. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Why it’s hot now.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Vendors 107

Martech

JULY 26, 2022

The MarTech website is a great resource for advice and information on vendors. Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its needs. This is an individual preference.

Enterprise Management 84

Enterprise Management Marketing Management Vendors RFP 84

Martech

JANUARY 6, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. One-size-fits-all marketing doesn’t work; buyers know what information sellers should have and how they should use it. Narrow your list down to those vendors that meet your criteria. Why it’s hot now. Why we care.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Vendors 110

Martech

JULY 29, 2022

Decide whether or not you need to engage in a formal RFI/RFP process. The most effective RFPs only request relevant information and provide ample information about your brand and its ABM needs. Submit your list of the ABM capabilities you’ve identified, and set a timeframe for them to reply. Questions to ask at the demo.

Enterprise Management 105

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 105

B2B Marketing Directions

JULY 9, 2022

The book focuses primarily on information technologies that an enterprise acquires to improve customer or employee digital experiences. However, the authors note that the methodology described in the book can be used for selecting any information technology. A bake-off would typically involve two vendor finalists.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hubspot

JANUARY 19, 2018

Setting up a formal deal plan makes sure you and your prospect -- and anyone else associated with the purchase decision -- are on the same page. It also makes the sales process more manageable for a prospect who’s never gone through a major purchase decision before by taking a gargantuan task and breaking it up into little, achievable pieces.

Budget Programs 92

Budget Programs RFI Enterprise Management Work Management 92