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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.

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Driving growth through data: Optimizing the purchase stage

Martech

In this second part, I will explore a critical part of the journey: the purchase stage. Defining the purchase stage Let’s begin by defining what we mean by the purchase stage in the customer journey. This stage signifies the shift from potential to paying customers as they make informed purchase decisions.

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Unveiling the Risks: Why Purchasing a Lead List Is a Costly Mistake

SmartBug Media

As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

With information at their fingertips, the chances are that potential customers have already met you, judged you and have a firm impression on your company and products. B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision.

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Purchase review site intent data

Zoominfo

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. To initiate a campaign against this limited information, enhance the data to identify buying committees at the interested companies.

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Why is Purchasing Data Essential to Running a Successful Business?

US Data Corporation

Purchasing data is essential to running a successful business. In today's data-driven economy, businesses that have access to accurate, high-quality, and up-to-date information on customers, markets, and trends have a distinct advantage over those that do not. The post Why is Purchasing Data Essential to Running a Successful Business?

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Connecting the Consultative Experience

The perception is that buyers are “in control” and armed with more information than ever before. But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so.