Writing on the Web

FEBRUARY 14, 2012

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. A marketing offer also provides comfort through ease of purchase, and also by providing reasons to defend the purchase to friends and family. A similar hierarchy of emotional values exists.

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

MARCH 27, 2013

Instead of generously sharing information about their field of expertise, they share “me-formation.” ” There’s an “I” in information, but that doesn’t mean you should always talk about yourself. It provides quality information that leads to sales.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Introducing the new buyer This is not new information. We all know that the way people consume information has changed. Below is a summary.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

NOVEMBER 15, 2010

As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. A marketing offer also provides comfort through ease of purchase, and also by providing reasons to defend the purchase to friends and family. A similar hierarchy of emotional values exists.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

DECEMBER 2, 2015

Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no? Try either an informal or more formal survey from time to time. Ask them to become aware of their feelings when they imagine something. This is called hypnotic suggestion. Be authentic.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

MARCH 17, 2011

A phone conversation ensures they get the best use out of their purchase. These conversations are so rich with the exchange of information. Sometimes products can be confusing to people. You see your products from your perspective, not from the perspective of the customer. They learn how to use my services better. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

OCTOBER 28, 2011

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Writing on the Web

JANUARY 26, 2011

It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. According to the latest information available from the International Monetary Fund , Mexico had the second-highest average income per capita in Latin America at $15,323 in January 2010.

Digg 100

Digg Wikipedia Buzz Blogger 100

Writing on the Web

NOVEMBER 8, 2010

They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. Be broad and positive in your presentation of information. The 44 million baby boomers are maturing rapidly, and represent the richest generational cohort in history. In the US, they control 77% of all financial assets.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. This information comes from research on neuromarketing and what makes people buy.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

JULY 8, 2011

Since we know that people buy for emotional reasons and then find a rationale for their purchases afterwards, this makes sense, no? Try either an informal or more formal survey from time to time. Ask them to become aware of their feelings when they imagine something. This is called hypnotic suggestion. Be authentic.

Tips 100

Tips Digg Opinions Opt-out 100

Writing on the Web

JUNE 2, 2010

If you’re using any photos for commercial purposes, you should purchase credits. Readers are in a hurry, they want to quickly know what’s worthy of spending time reading, and they want to be entertained while they get informed. Go to any photo site and register as a user (free). These are royalty-free photos you can use.

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100