The Point
DECEMBER 5, 2023
A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. My response: First, whereas the new rules (see below) increase the potential risk from using purchased lists, they don’t necessarily render such tactics irrelevant.
The Point
MARCH 23, 2023
CRO is a systematic, very deliberate process of modifying a Web page or Website with the specific purpose of improving the percentage of visitors who take a desired action, such as making a purchase or filling out a form. A big thank you to Danny Rolley, Spear’s CRO guru, for his help with this article.
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The Point
JUNE 24, 2022
As in the consumer space, B2B buyers use a variety of content to research prospective purchases: social media, Google search, review sites. Key Finding 2: Buyers leverage sales reps for information less (and later) than ever. Key Finding 1: Buyers have all but replaced vendor-provided content.
The Point
SEPTEMBER 24, 2019
delete the personal information that a business has collected about a consumer. provide the option to opt out of the sale of a consumer’s personal information. delete the personal information that a business has collected about a consumer. provide the option to opt out of the sale of a consumer’s personal information.
The Point
JULY 17, 2017
This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. But that’s exactly the kind of information buyers want.
The Point
APRIL 19, 2017
Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have. Is it aligned with where your audience is in the purchase process? Does it include a call to action or next step for readers to access additional information or get help with questions?
The Point
MAY 17, 2021
Conversely, engaging solely with late-stage prospects likely means the buyer has already formed an opinion of your brand, or established his/her purchase criteria, absent any guidance or influence from you.). In fact, a failure to align offers with ad groups can be a prime culprit in poor conversion (click-to-lead) rates.
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