SnapApp

SEPTEMBER 25, 2018

More often than not, new leads aren’t going to blindly purchase a product they don’t know anything about. Whether it’s through informational blog content, webinars, email campaigns, or ads, seeing your brand across different channels will help them warm up to your product. Enter customer education.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

AUGUST 9, 2018

By combining your firmographic and demographic criteria with qualitative information marketers often build buyer personals to guide messaging. Is it the same person who will purchase your product? Demographic : these are attributes the actual users and buyers of your product or solution used to tailor messaging. Who uses your product?

Sales Qualified Leads 63

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 63

SnapApp

AUGUST 24, 2016

Current statistics make that pretty clear: Forrester ’s survey participants revealed that they do more than half of their research online before making an offline purchase. CEB found that the average B2B buyer is 57% through the purchase decision before engaging a sales rep. Information is no longer your ace in the hole.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

SnapApp

OCTOBER 17, 2019

Marketo reports that 96% of visitors to your website are likely not ready to make a purchase. In a successful lead nurturing program, marketers offer value to prospects through relevant content and campaigns, and learn qualifying information on prospects in throughout the process.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

MAY 14, 2019

Leads that might be interested in your product or solution, but they’re not in a rush to purchase, or they’re exploring other options—those are the prospects you must engage and delight. Build a relationship with your leads and gain their trust so they’ll be more likely to purchase your product or service when they’re ready.

Lead Scoring 88

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 88

SnapApp

JULY 18, 2018

Today, half of all B2B buyers rely on content to make an informed buying decision. Prospective customers are now leveraging content published from a variety of vendors, familiarizing themselves with the products or services, comparing the benefits of each vendor – all before making a purchase decision. Source ) .

Sales Cycle 70

Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

SEPTEMBER 26, 2019

doesn’t have the authority to make purchase decision. The first step in gathering the right information to effectively disqualify prospects is to know what makes a great lead for your business. You can see in this example from CMI that beyond contact information, they ask registrants to share qualifying information like company size.

Lead Ranking 61

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Demand 61

SnapApp

AUGUST 21, 2018

At a high-level, sales-qualified leads are prospects that have indicated a serious interest in purchasing your products or services. Building a buyer journey that provides valuable information at every stage of the funnel accomplishes two things. It’s clear which one is researching and which is showing intent to purchase.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

At a high-level, sales-qualified leads are prospects that have indicated a serious interest in purchasing your products or services. Building a buyer journey that provides valuable information at every stage of the funnel accomplishes two things. It’s clear which one is researching and which is showing intent to purchase.

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 9, 2018

By combining your firmographic and demographic criteria with qualitative information marketers often build buyer personals to guide messaging. Is it the same person who will purchase your product? Demographic : these are attributes the actual users and buyers of your product or solution used to tailor messaging. Who uses your product?

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Urgency Marketing Paid Search Agency 48

SnapApp

AUGUST 16, 2018

Knowledge quizzes offer high level information about your business, industry, or relevant topic, in basic question and answer format. ( Leveraging this kind of information collected in maturity assessments can help open the door for a conversation, and help you make sure you are spending time following up with the best leads.

Top of Funnel 69

Top of Funnel B2B Sales Paid Search Agency Process 69

SnapApp

JANUARY 15, 2019

Lead generation aims to get contact information from people who have presumably (but not necessarily) expressed an interest in your product. Because its goal is more brand awareness, demand generation content will do better if it is not “gated” (doesn’t require someone to give their contact information in exchange for access to the content).

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

MAY 28, 2019

You want to assume that those 60 people have raised their hand, and therefore, are ready to speak to sales and explore a purchase. As part of your ongoing communication with sales, sit down and create a list of lead-qualifying questions that will generate the information sales wants to know before they get on the phone with a prospect.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

JANUARY 27, 2016

Try more informative pieces of content during this stage and make them interactive with a survey or quiz. It’s a low key approach and you’re still providing buyers with enough information before they start to compare vendors. Pardot says that the Purchase stage is the perfect time to get brand specific with your content.

Interactive Marketing 48

Interactive Marketing Campaigns Content Paper 48

SnapApp

AUGUST 16, 2018

Knowledge quizzes offer high level information about your business, industry, or relevant topic, in basic question and answer format. ( Leveraging this kind of information collected in maturity assessments can help open the door for a conversation, and help you make sure you are spending time following up with the best leads.

Top of Funnel 59

Top of Funnel B2B Sales Paid Search Agency Process 59

SnapApp

OCTOBER 17, 2017

In this post, we’ll dive into how B2B companies can pin down the right audience, tools that help this discovery process, and building out profiles that help inform smarter marketing and sales materials. . Discovering Who Is Using vs. Purchasing Your Solution or Product. . Knowing the needs/concerns of the user and purchaser. .

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Work Management Marketing Management 48

SnapApp

JULY 30, 2019

As consumers demand more information, more personalization, and more control over the buying process, marketers have had to respond with more content, more automation, and increasingly tailored experiences for every prospect. So is what we’re doing working?

Lead Ranking 61

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Attribution 61

SnapApp

SEPTEMBER 19, 2017

When you think “Millennial buyer,” you might conjure up an image of someone purchasing a new sweater they saw carefully placed on an influencer’s Instagram, or immediately making plans to check out a new restaurant they saw on SnapChat. Another 28% are influencing purchase decisions. . Millennial B2B Buyers: Who Are They? .

B2B Marketing 67

B2B Marketing Lead Ranking Planning Top of Funnel 67

SnapApp

SEPTEMBER 20, 2018

This will go a long way in helping narrow leads and disqualify those that don’t have the authority to make a purchase. In order to clearly define what makes an MQL, marketers need to reach a consensus on the ideal engagements a lead must take that indicates a potential proclivity to make a purchase.

Marketing Qualified Leads 81

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 81

SnapApp

MAY 8, 2018

According to Entrepreneur , “They’re often free for a short period of time, such as 24 to 72 hours, and then subscribers may choose to purchase an ‘all-access pass’ for unlimited viewing later.”. . If they’re worried about giving the viewer enough information, they can always add resources to their virtual booth. . This was HUGE. .

Marketing Automation Services 63

Marketing Automation Services Work Management Advertising Agencies Lock-In 63

SnapApp

OCTOBER 2, 2018

As a result, prospects find it harder to get the information they find pertinent and will often visit outside sources to educate themselves. What’s more, they’ll be able to identify the questions prospects ask when they’re interested in converting—valuable information that can help separate the good leads from the bad. We thought so.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

SnapApp

JULY 23, 2019

Buyers are smart—they can spot these tactics from a mile away, and will bounce if they feel like you’re prying for their information at every corner. Based on their responses, marketers can easily disqualify leads that aren’t a fit, and provide sales with valuable information they can use to personalize their follow up outreach.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Paid Search Agency Campaigns 54

SnapApp

MAY 8, 2018

According to Entrepreneur , “They’re often free for a short period of time, such as 24 to 72 hours, and then subscribers may choose to purchase an ‘all-access pass’ for unlimited viewing later.”. If they’re worried about giving the viewer enough information, they can always add resources to their virtual booth. This was HUGE.

Marketing Automation Services 63

Marketing Automation Services Work Management Advertising Agencies Lock-In 63

SnapApp

NOVEMBER 20, 2012

A prospect in your marketing program may have had a strong interest or purchase intensity which needs to be amplified, or a degraded intensity that needs to be restored. Marketing automation allows you to adjust and enhance these purchase intensity signals and respond accordingly to the brightest opportunities.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Lead Scoring 48

SnapApp

JANUARY 10, 2016

The modern B2B buyer invests in a huge amount of research during the purchase process. Acquity Group found that 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product, and 55 percent of B2B buyers conduct online research for at least half of their corporate purchases. .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

SnapApp

MAY 7, 2018

The user can get a free trial without entering their credit card information. . Leads are often happy to share more information about themselves, especially if it’s framed in a way that benefits them. There are a couple things I really like about this mid-funnel campaign example: . Self-Qualifying Campaign. . Soft Qualifier. .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

APRIL 9, 2015

This exchange of information allows the content provider to create tailored customer experiences, resulting in sustained value for the audience and content provider over time. And that strategy needs to be based on who your customers are and how they purchase. Use data in aggregate to inform future content/campaign strategy.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

SnapApp

NOVEMBER 14, 2012

For B2C, a poor purchase is only a problem for the consumer, but in B2B it's a problem for the whole company and raises the stakes for anyone making a purchase decision. Because of content marketing, however, both B2B and B2C buyers now have a wealth of information at their disposal to make an informed decision.

B2B Marketing 48

B2B Marketing Content Marketing B2B Content 48

SnapApp

MAY 7, 2018

The user can get a free trial without entering their credit card information. Leads are often happy to share more information about themselves, especially if it’s framed in a way that benefits them. The ad builds trust, clearly communicates the value proposition and overcomes objections. Self-Qualifying Campaign. Soft Qualifier.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

JULY 26, 2018

This free tool can be one of the most powerful sources of information for driving content development, campaign decisions, ABM initiatives, lead nurturing, and more. These 10 questions are critical to ask before making purchase decisions. Enter Google Analytics. Not sure where to start when assessing new technology? Let’s Recap.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

AUGUST 29, 2014

Endicia's Interactive Quiz Simultaneously Provides and Collects Information. Many consumers spend a lot of time researching new products and services prior to making a purchase. The "3 Essential Facts about the USPS Price Change" not only provides information, but tests users' knowledge of USPS priority mail pricing.

Pricing 48

Pricing Price Marketing Management Eloqua 48

SnapApp

JUNE 17, 2015

Interactive assessments help you pinpoint lead demographics, purchasing habits, locations and even preferred publications of your prospects. These identifying features act as a blueprint for your brand, empowering your team with the information to create practical buyer personas. No Magic Bullets Means No Broken Promises.

Buyer Personas 48

Buyer Personas Content Distribution Lead Scoring 48

SnapApp

AUGUST 12, 2014

Most technology buyers approach purchases the same way. Today’s modern marketers are now required to educate prospects, share specific solution information, and cultivate relationships, as buyers become more and more independent with their initial research. Talk about an experience! They are having conversations and closing customers.

Ad Exchange 48

Ad Exchange Content Forrester Marketing Mix 48

SnapApp

NOVEMBER 15, 2018

Brand 2, however, has provided little information on the event, nor have they showcased their presence at the event. According to a study conducted by EventTrack, a staggering 98 percent of users felt more inclined to purchase after attending an event. Moreover, that content needs to be able to both inform and entertain prospects.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

SnapApp

NOVEMBER 2, 2018

If you are asking a combination of content and lead qualifying questions, you can use this information as part of the follow up. Based on the answers submitted this information can be valuable for your sales team to leverage with more targeted follow-ups. They need a final nudge and a compelling CTA to purchase your product or service.

Webinar Metrics 48

Webinar Metrics Top of Funnel Digital Marketing Funnels Lead Scoring 48

SnapApp

AUGUST 21, 2015

We purchased SnapApp as an innovative way to repurpose content we already had and chose our popular “7 Habits of Strategic Fleet Managers” tip sheet to develop into our first SnapApp. In the world of marketing that means provide valuable information that helps them do their jobs better. Where did the idea for this SnapApp come from?

Education 54

Education Thought Leadership Sales Qualified Leads Content 54

SnapApp

AUGUST 1, 2016

With this personalized information in hand, they can make an educated decision about whether or not to buy – and you’re the generous, transparent business who helped them do it. Customers have access to just as much information as you do – sometimes more. This insight helps them make a more well-informed buying decision.

ROI 48

ROI Lead Scoring Lead Ranking Buyer Personas 48