Marketing Craftmanship
NOVEMBER 22, 2023
Each issue involves a frustrating hunt for timely information of genuine interest. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. In fact, at many firms their client newsletter is a marketing albatross.
Marketing Craftmanship
OCTOBER 22, 2019
Cutting through the vast amount of information that clients receive each day. You can measure client sentiment on an informal basis, similar to Ed Koch; but you’re more likely to yield meaningful results if you conduct a formal survey either online and / or by telephone. No detail is unimportant.
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Marketing Craftmanship
SEPTEMBER 2, 2014
Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. does not guarantee marketplace attention.
Marketing Craftmanship
NOVEMBER 9, 2018
Each issue involves a frustrating hunt for timely information of genuine interest. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. In fact, at many firms their client newsletter is a marketing albatross.
Marketing Craftmanship
AUGUST 31, 2018
For most B2B companies, there’s no reliable way to predict when a prospective client will purchase their product or engage their services, regardless of what their “marketing automation” expert promises.
Marketing Craftmanship
JULY 4, 2011
Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites. Marketers are best served by focusing on improvement of their SEO capabilities.
Marketing Craftmanship
SEPTEMBER 1, 2015
Cutting through the vast amount of information that clients receive each day. You can measure client sentiment on an informal basis, similar to Ed Koch; but you’re more likely to yield meaningful results if you conduct a formal survey either online and / or by telephone. No detail is unimportant. .
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